How to Set Up Wholesale Pricing for Your Business in Nigeria

Not on Bumpa yet? Let bulk buyers see their discount before they ask. Start your 14-day free trial and see how Bumpa handles bulk orders for you. 💚

"If I take 10, how much?" Every bulk seller answers that question in their DMs, usually with a calculator open. Bumpa's Wholesale Pricing extension answers it for you: you set price tiers once, and your prices drop automatically as customers buy more. It works on your website, in the Bumpa POS web app, and on orders you create in your dashboard. On Bumpa POS and manual orders, your staff tap Apply wholesale discount on the order and the right tier applies.

Wholesale Pricing is free on the Growth plan. On other plans, it's a paid extension at ₦30,000 a year or ₦20,000 for six months. Either way, you add it in the Bumpa web app under Extensions. It's live on the web app and your website. More than 200 Bumpa stores already use it.

Without it, bulk pricing lives in your head or on a price list. You quote one buyer ₦4,500 a piece and another ₦4,800 because you were rushing. And customers who would have bought more don't, because they never knew a better price was waiting at 10 pieces.

With Wholesale Pricing, buyers see their bulk price on the product page, without messaging you.

Prefer to watch? Here’s how to give each of your bulk buyers their own deal, in about 3 minutes.

Who is wholesale pricing for?

Wholesale pricing is for any business where customers buy more than one at a time. For example:

• Fashion and fabric sellers whose resellers buy by the dozen

• Beauty and skincare brands selling lip gloss, soaps or creams in sets

• Food and drink suppliers selling by the carton or crate

• Shops with walk-in bulk buyers who pay at the counter

It's not the right tool if only approved businesses should see your wholesale prices. Every shopper can see Wholesale Pricing tiers. For prices behind a login, use B2B instead: how to set up a B2B store.

What's the difference between Wholesale Pricing and B2B?

Wholesale Pricing depends on how much someone buys. B2B depends on who is buying. Plenty of merchants use both, and if a buyer qualifies for both, they get whichever price is better for them, never both.

Which wholesale pricing rule should I use?

Bumpa gives you three rules. Pick the one that matches how your customers buy.

Each rule can be a percentage or a fixed amount off, with as many tiers as you need. You can run more than one rule at the same time. Rules work with variants: each size or colour counts as its own product for the Product Quantity Rule, and as a separate item for the cart rules.

Not sure which one? Listen to what your buyers ask. "How much if I take 10 of these?" points to the Product Quantity Rule. "I'm mixing different things" points to the Cart Quantity Rule. "What do I get if I spend ₦100,000?" points to the Cart Value Rule. Each rule has its own section after the setup steps.

Three rules, one goal: the more customers buy, the better their price.

How do I set up wholesale pricing on Bumpa?

You set up a wholesale pricing rule in seven short steps on the Bumpa web app. The steps are the same for all three rules. Only the tiers in Step 5 change, and the rule sections after the steps show each one in detail.

Watch the full setup in this short tutorial, or follow the seven steps below.

Step 1: Add Wholesale Pricing from Extensions

1. Go to Extensions in your Bumpa web app. New to extensions? Here's how Bumpa extensions work.

2. Find Wholesale ("Give buyers better prices when they buy in bulk") and add it. It's free on the Growth plan. On other plans, it's ₦30,000 a year, or ₦20,000 for six months.

Wholesale sits with your other extensions.

Step 2: Open Wholesale Pricing

1. In the left menu, go to Wholesale and choose Wholesale Pricing.

2. Click Create Wholesale Pricing.

Your rules show on this page with their status, so you can see which ones are active. Rules you create here are always on until you edit, pause or delete them. To run wholesale prices for a set period, use Sales Hub instead (see "Can I run wholesale prices as a limited-time sale?" below).

Every rule you create shows here with its status.

Step 3: Choose your rule

1. Under Choose how customers qualify for wholesale pricing, pick Product Quantity Rule, Cart Quantity Rule or Cart Value Rule.

2. If you picked a cart rule, choose On the whole cart or On each item under How should the discount apply? The Product Quantity Rule doesn't ask, because it works per product.

Pick the rule that matches how your customers buy.

Step 4: Name it and choose the discount type

1. Give the rule a name, like "Bulk tees" or "Bonanza wholesale".

2. Under Discount type, choose Percentage Discount or Fixed Discount.

Choose a percentage off or a fixed naira amount off.

Step 5: Set your price tiers

1. Enter the first range and its discount, for example, 1–5 items at 5% off.

2. For percentage discounts, set the maximum amount each tier can take off, for example, 5% capped at ₦5,000.

3. Click + to add more tiers. Add as many as you need.

4. Leave the maximum empty on your last tier if you want it to cover any quantity or cart value above it.

Each tier is a range with its own discount and an optional cap.

Step 6: Choose the products

1. Under Select Products / Collections, pick the products, collections or All Products the rule should cover.

2. If you choose All Products, keep Automatically apply this rule to new products I add to my store ticked so new products are covered too.

Apply a rule to a few bestsellers or to your whole store.

Step 7: Choose where it applies and save

1. Under Where would you like to apply wholesale pricing?, keep Storefront, Point of Sale (POS) (Bumpa POS on the web app), and Manual Orders ticked, or untick any you want to leave out. On your website, the discount applies at checkout on its own. On POS and Manual Orders, your staff tap Apply wholesale discount on the order to add it.

2. Click Save.

Your rule can work online, in your shop and on orders you record.

How do I give a lower price when someone buys more of one product?

Use the Product Quantity Rule. The more of one product a buyer takes, the lower the price per unit. You set quantity ranges, and once the buyer reaches a range, the discount comes off every unit. The discount is worked out per product, not across the whole cart.

Use it when you sell the same item in bulk: packaging, stationery, electrical items or food supplies. For example, a phone case seller sells 1 to 4 cases at full price (₦5,000), takes ₦800 off each from 5 to 9 cases, and ₦1,500 off each from 10 cases. A buyer who takes 10 cases pays ₦3,500 per case.

How to set it up:

1. In Step 3, choose Product Quantity Rule.

2. In Step 4, pick Fixed Discount for an amount off, or Percentage Discount for a percentage off.

3. In Step 5, under Set your price tiers, enter each quantity range and its discount. In the example below, 5 to 10 pairs get ₦1,000 off, 11 to 15 get ₦2,000 off, rising to ₦5,000 off for 26 to 30.

4. Leave the maximum empty on your last tier if it should cover any quantity above it.

5. Finish Steps 6 and 7 as normal.

Fixed Discount tiers: the more pairs, the more naira off.

What your customer sees: on the product page, a table under "Purchase more items to enjoy more discounts" lists each quantity range and what they save. Your buyer knows the price for 10 before they message you.

Customers see every tier on the product page, before they add to cart.

Watch out: this rule counts one product at a time, and each variant counts as its own product. So 3 red and 2 blue of the same shoe don't add up to 5 here. If your buyers mix products, sizes or colours, use the Cart Quantity Rule.

How do I reward customers who buy lots of different items?

Use the Cart Quantity Rule. The discount depends on the total number of items in the cart, whatever they are. 3 bags, 4 shoes and 3 belts count as 10 items. Each size or colour also counts as a separate item.

Use it when your buyers mix and match to resell: fashion, shoes, bags or beauty. Resellers rarely buy 10 of one thing. They buy 2 of this, 3 of that and 5 of something else. For example, a shoe seller sets "buy any 10 pairs, get a discount". A reseller picks 2 heels, 3 sandals and 5 sneakers. That's 10 pairs, so the discount kicks in, even though she didn't buy 10 of any one style.

How to set it up:

1. In Step 3, choose Cart Quantity Rule.

2. Under How should the discount apply?, choose On the whole cart or On each item. The section after the Cart Value Rule explains the difference.

3. In Step 4, pick Percentage Discount or Fixed Discount.

4. In Step 5, under Set your cart quantity tiers, enter each item-count range and its discount. In the example below, 5 to 10 items get 1% off (capped at ₦1,000), rising to 5% off (capped at ₦5,000) for 26 to 30 items.

5. Finish Steps 6 and 7 as normal.

Cart quantity tiers count every item in the cart, across products.

What your customer sees: in the cart, a banner like "Purchase 5 items to enjoy more discounts" opens to a table of item ranges and what each one saves. Customers can see how many more items get them a better price.

The cart shows mixed buyers how many items unlock the next tier.

Watch out: with percentage tiers, set a cap on each one. A very large order then can't take more off than you planned.

How do I give a discount when a customer spends above a certain amount?

Use the Cart Value Rule. The discount depends on the cart total, not what's in it. Buyers can mix any products and still qualify, as long as their cart total hits your target.

Use it when your orders are high value, like fabric, hair, furniture or electronics, or your prices vary a lot. For example, a fabric seller sets ₦200,000 for 5% off, ₦500,000 for 10% off and ₦1,000,000 for 15% off. A buyer at ₦180,000 sees they're close to the first discount and adds more to reach it.

How to set it up:

1. In Step 3, choose Cart Value Rule.

2. Under How should the discount apply?, choose On the whole cart or On each item.

3. In Step 4, pick Percentage Discount or Fixed Discount.

4. In Step 5, under Set your cart value tiers, enter each naira range and its discount. In the example below, ₦50,000 to ₦100,000 gets 5% off (capped at ₦10,000), ₦100,001 to ₦150,000 gets 10% off (capped at ₦20,000) and ₦150,001 to ₦200,000 gets 15% off (capped at ₦30,000).

5. Leave the maximum empty on your last tier if it should cover every cart above it.

6. Finish Steps 6 and 7 as normal.

Cart value tiers in naira, each with its own cap.

What your customer sees: in the cart, a banner like "Spend ₦50,000 and get discounted prices" lists each spending range and its discount. Discounted items show the new price next to the old one, crossed out.

The cart shows customers how much more to spend for a better price.

Watch out: set your first tier a little above your usual order size. That way the discount nudges customers to add more, instead of rewarding what they'd have bought anyway.

Should the discount apply to the whole cart or to each item?

It depends on how you think about your bulk price. On the whole cart gives one discount off the order total. On each item gives every qualifying item its own discount. You only see this choice on the Cart Quantity Rule and the Cart Value Rule. Both rules look at the whole cart to decide whether the buyer qualifies; this setting decides what the buyer gets once they do.

You can add tiers to 'On each item too. For example, ₦1,500 off each from 1 to 9 items and ₦2,500 off each from 10 items up. The buyer moves to the higher tier as soon as they reach it.

Why both? When Wholesale Pricing launched, cart rules only took the discount off the whole cart. Fabric and fashion sellers told Bumpa that's not how they sell: their buyers mix colours and designs, and they wanted their bulk price on every piece. So 'On each item' was added inside the same two rules.

Can I run wholesale prices as a limited-time sale?

Yes, from Sales Hub. Rules you create from Wholesale Pricing in the side menu are always on, with no start or end date. That suits businesses that run on wholesale prices all year. To run wholesale prices for a set period, like a Black Friday bulk deal, create a sale in Sales Hub and choose Wholesale as the sales type.

1. In Sales Hub, create a new sale and give it a name and sales period.

2. Under Sales Duration, set When does this sale begin and

   When does it end.

3. Under Choose a sales type, pick Wholesale and set up your rules.

In Sales Hub, Wholesale is a sales type with its own start and end dates.

Your wholesale rules then follow the sale's dates:

• Start date in the future: the rule is scheduled and goes live on that date.

• End date passes: the rule stops on its own, and buyers go back to normal prices.

• Sale doing well: set a new end date to extend it. You don't need to recreate the sale or the rules.

• More than one shop: pick which store locations the sale runs in.

What happens when more than one discount applies?

Your customer always gets the better deal, never two discounts stacked. You can run more than one rule at the same time. If two wholesale rules apply, the cart picks the one that saves them more. The same goes for a B2B price, a Sales Hub sale or a coupon: whichever is better wins. Customers can still pay with a gift card, because a gift card is a way to pay, not a discount.

Will wholesale pricing work for my business?

If any of your customers buy in bulk, it will. Here are four ways to set it up.

1. A lip gloss brand. Product Quantity Rule: 1 to 3 at full price, 4 to 9 at 10% off, 10 or more at 20% off.

2. A fashion seller with resellers who mix products. Cart Quantity Rule: any 10 items get 15% off, whether that's 3 bags, 4 shoes and 3 belts or 10 of one style.

3. A store that wants bigger orders. Cart Value Rule: spend ₦20,000 and get 5% off, spend ₦50,000 and get 10% off.

4. A bulk buyer who walks into your shop. With Point of Sale ticked, tap Apply wholesale discount when you ring up the order on Bumpa POS on the web app.

Can I set a minimum order too?

Yes, with Cart Requirements in the Custom Checkout extension (all plans, web and storefront). You can set a minimum cart value, a minimum number of items, or both, and checkout stays locked until the customer meets them. It pairs well with Wholesale Pricing if you only sell in bulk.

How much does wholesale pricing cost, and where does it work?

What can't wholesale pricing do?

• It can't hide prices. Every shopper sees your tiers. If only approved businesses should get them, use B2B.

• It doesn't stack discounts. Customers get the better deal, never two.

• It doesn't set a minimum order on its own. Use Cart Requirements for that.

Wholesale Pricing vs a WhatsApp price list vs B2B: which do I need?

Use Wholesale Pricing when anyone who buys more should pay less. Use B2B when only approved businesses should get your prices. A WhatsApp price list does neither on its own.

Who's already using wholesale pricing?

More than 200 Bumpa stores have Wholesale Pricing active. They range from drinks and packaging suppliers to electricals, stationery, hair and shoes, including Carolken Coca Cola Depot, Packaginghouseng, Ojm Electrical Store, Ivystationeryworld, Naijahairsupplier and Chinomski Shoes.

Ready to stop working out bulk discounts by hand?

Your bulk buyers shouldn't have to ask what 10 pieces will cost. Add Wholesale Pricing from Extensions in your Bumpa web app, set your tiers once, and let every customer see what they save when they buy more.

Not on Bumpa yet? Start your 14-day free trial and run your retail and bulk sales from one store. 💚

Related reading:

• B2B Store in Nigeria: Sell to Retail and Business Buyers From One Bumpa Store

• Your Store, Your Way: Introducing Bumpa Website Extensions

• How Gift Cards, Product Bundles and Add-ons Help You Make More Money per Order

• Video: 3 Ways to Give Bulk Buyers a Better Price

• Video tutorial: How to Set Up Wholesale Pricing on Bumpa

FAQ (Frequently Asked Questions)

Can every customer see my wholesale prices?

Yes. Wholesale Pricing tiers show on the product page and in the cart for every shopper. If only approved businesses should see your prices, use the B2B extension.

Can I give a fixed amount off instead of a percentage?

Yes. Each rule can be a Percentage Discount or a Fixed Discount, such as ₦1,000 off per item.

Can I run wholesale prices for a limited time?

Yes. Create a sale in Sales Hub and choose Wholesale as the sales type. The rules go live on the start date and stop on the end date. Rules created from Wholesale Pricing in the side menu stay on until you change them.

Do different sizes and colours count?

Yes. For the Product Quantity Rule, each variant counts as its own product, so 3 red and 2 blue of the same shoe don't add up to 5. For the Cart Quantity Rule, every item counts toward the total, whatever its size or colour.

What if a customer qualifies for two rules?

They get whichever rule saves them more. Discounts never stack, and the same applies to B2B prices, Sales Hub sales and coupons.

Can I use wholesale prices when I sell in my shop?

Yes. Tick Point of Sale (POS) and Manual Orders when you set up the rule, and your staff tap Apply wholesale discount on orders they ring up on Bumpa POS on the web app and orders you create in your dashboard.

Can I make customers buy a minimum quantity?

Yes, with Cart Requirements in the Custom Checkout extension. Set a minimum cart value or number of items before checkout.

How much does Wholesale Pricing cost?

It's free on the Growth plan. On other plans, it's ₦30,000 a year or ₦20,000 for six months, added from Extensions in the Bumpa web app.