Entrepreneurship
How to Sell in Your Shop and Online at the Same Time With One POS
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Sell in your shop and online from one stock count, with no double work. Start your 14-day free trial and set up Bumpa POS today 💚
Very often when I talk to merchants, I hear things like, "I have a physical store, so why do I need a website?" Or, "Even if I had a website, how would it help me make sales from my store?" Or even, "Why waste money on a new website when I already have a shop?"
These are very valid questions from merchants like you, across Nigeria and Kenya, who genuinely don't see how the two are related. So let's connect the dots.
In this article, we'll show you how Bumpa POS helps you sell in your shop and online at the same time, without the double work.
Can I sell in my shop and online at the same time?
Yes, absolutely, especially if you use Bumpa. Let me explain.
When you sign up to any Bumpa plan, whether it's Starter, Pro, Scale or Growth, you get a website where you can upload your products, add variations of every kind, and manage your inventory so you always know what's in stock. You can also send SMS and emails, give your staff permissions, receive payments and so much more. All of that works for the online side of your business.
What many people don't know is that your subscription also gives you access to Bumpa POS. Set it up in your physical store, and when a customer comes to buy, all you do is add the product to the cart and check them out right there.
It works differently from your Bumpa website, but the two are connected. Once a product is on your website, it automatically shows up in Bumpa POS, so you never have to upload it twice.
This works just as well if you're running a physical store, a pop-up, or a trade fair.
What's the difference between multichannel and omnichannel selling?
Multichannel means you sell in several places, but each one runs on its own records. Omnichannel is a big word for a simple idea: all those places share one set of stock and sales records.
Multichannel | Omnichannel | |
|---|---|---|
Stock | One count for each channel | One shared count |
Sales records | Separate for each channel | All in one place |
So why does this matter? Because when your shop and your website don't talk to each other, you end up doing everything twice. The same sale gets entered twice, your two stock counts slowly drift apart, every price change has to be made in two places, and your reports have to be merged by hand. By Friday, you're no longer sure which number to trust.
The fix is to go omnichannel with one inventory. Instead of splitting your stock between channels, you keep one pool, and every sale draws from it, whether it happens at your counter or on your website. With Bumpa, products added once appear in Bumpa POS, so there's nothing to copy across.
How do I set up Bumpa POS with my online store?
It's easier than you think. Follow these steps in order:
Log in to your Bumpa dashboard: Go to app.getbumpa.com and sign in. New here? Start your free trial first.
Add every product once: Include variations if you have them, like colours, shapes or sizes, depending on what you sell. Add your stock count too, so Bumpa can notify you when stock is low.
Switch on Bumpa POS: Do this from your dashboard via https://pos.bumpa.com/, and give permission to any staff who will be helping you.
Start recording walk-ins: When a customer is ready to pay, add their items to the cart and check out for them right there. At checkout, you can also set the channel of the sale, so Bumpa knows where it came from.
Select the channel: Choose whether the sale was made in your physical store, or online through WhatsApp, Instagram or any other route.
Turn on low-stock alerts: Bumpa will tell you when a product is running low, so you can restock before it sells out.
That's all you need. In six simple steps, you've set up your Bumpa store and website, set up Bumpa POS, and you're ready to receive payments from anywhere, starting today.
Can I track WhatsApp and Instagram orders alongside shop sales?
Yes, you can. When you record an order, you simply choose the sales channel, so every sale is tagged to where it came from.
Let's be honest: a lot of your sales don't happen at the counter or on your website. They happen in your DMs. Someone slides into your Instagram inbox at 9pm, asks about a bag, agrees on a price and sends the money before you've even finished typing. Those sales are very real, but they're also the first to disappear when they only live in your chat history.
With Bumpa POS, the channel defaults to physical sales, which is perfect for walk-ins. For that DM order, just switch it to Instagram or WhatsApp before you save it. That's all.
How do I see whether my shop or my website sells more?
From your Bumpa dashboard, you can look at your sales by channel. Because every sale is tagged to its channel, you can compare walk-ins, online orders and Instagram sales in one report, instead of guessing from memory.
This matters more than it sounds. Maybe you've been pouring your energy into your website, while your shop quietly does most of the work. Or maybe your Instagram DMs bring in more money than your counter ever did. Once you can see it, you can decide where to put your time, your ad money and your best stock.
Check it weekly, or after every pop-up. And if you're not yet writing down your sales every day, start there. Our guide on daily records of sales will show you how.
What should I look for in a POS that works with my online store?
The right POS should make selling in two places feel like selling in one. Look out for:
One shared stock count: Your shop and your website should draw from the same pool.
A single product catalogue: Add a product once, never twice.
Offline mode: A bad network shouldn't stop a sale.
Channel tagging: Every sale shows where it came from.
Staff permissions: Your helpers see only what you allow.
Receipts: Ideally printed on the spot or available on demand when you need it
If you ask any provider only one question, make it this: "Do my POS and my website share one stock count?" If the answer is no, the double work is coming right back.
Bumpa POS was built with every one of these in mind.
One stock count, two places to sell
Your shop and your website were never meant to compete. Run on separate records, they will. Run on one, they work as a team, and you get to stop apologising for the red dress that was sold twice.
So set up Bumpa POS this week. Add your products once, switch on POS, and let every sale, from the counter or from your DMs, land in the same place. If the setup ever gives you trouble, reach out to us in the app or at [email protected].
Not on Bumpa yet? Start your 14-day free trial and sell in your shop and online from one place. 💚
Frequently asked questions
1. Do I need two separate systems for my shop and my online store?
No. One system is better, because your shop and your website can then share the same products and stock. With Bumpa, your website and Bumpa POS are connected, so you add a product once and it appears in both.
2. Can I use Bumpa POS if I don't have an online store yet?
Yes. Every Bumpa plan comes with a website, so you can add your products and start using Bumpa POS in your shop right away, then share your website when you're ready to sell online.
3. Does Bumpa POS work without internet?
Yes. Download your inventory for offline use before you leave, keep selling if the network drops, and your sales sync automatically once you're back online.
4. Can I run a discount in my shop and online at the same time?
Yes, you can give a discount a start and end date, and your prices return to normal automatically when it ends. [CONFIRM: does one discount apply across both POS and the website?]
5. Can my staff use Bumpa POS without seeing my whole account?
Yes. Staff can only use Bumpa POS once you give them permission, and you can set different levels of access depending on your plan.
6. Do I need barcodes to sell in-store and online?
No. You can organise your products with collections or physical zones instead. If you prefer barcodes, you can attach scannable ones to your products.
7. Can I use one Bumpa POS for my shop and a pop-up? Yes. Use the same Bumpa POS and allocate the stock you're taking to the event.
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