7 Marketing Tools You Can Use on Bumpa To 5x Sales. (Free & Paid 2026)

I had a conversation with a friend who sells bags last month. She's been on Bumpa for over a year, processes orders, tracks inventory, sends receipts, the whole nine yards. But when I asked her what marketing she does on the app, she looked at me like I'd spoken French.

"Bumpa can help me with marketing my product?" And honestly, I dont blame her because one I am the first person to tell Bumpreneurs that Bumpa will not market your products for you. However, this doesnt mean that Bumpa does not have simple marketing or automation tools you can use to increase your revenue or sales. 

Bumpa has a very solid set of marketing tools built right into the same app you're already using every day. Tools that can help you get new customers, bring back old ones, and get people to spend more every single time they buy from you.

These tools range from ad tool integration, email marketing tools, SMS marketing, CRM and much more. This article will highlight 7 marketing tools you can use on Bumpa to boost your sales. 

Let's get into it.

1. Bumpa Marketing Features To Turn Visitors Into Buyers

Getting traffic to your store is one thing, but getting that traffic actually to pull out their wallet to make a purchase is a whole different game. 

Bumpa has quite a few features that were created specifically to help you convert both old and new visitors into actual buyers. Let’s look at a few of them:

• Countdown Timers

Nothing moves people to action like a ticking clock. The Countdown extension that we created lets you add a visible timer to your store that counts down to a sale, a product launch, or the end of a promotion.

There are two types: a countdown to start (for product launches, customers can see the product but can't buy until the timer ends) and a countdown to end (for limited-time sales). Both create urgency, and urgency is what turns "I'll come back later" into "let me buy this now before it's gone."

• Discounts & Coupons

You probably already know about this one, but it's worth mentioning how easy Bumpa makes it. You can create percentage-based or fixed-amount discounts, apply them to specific products or your entire store, set start and end dates, and have prices automatically revert when the sale is over.

Coupons work a little differently in the sense that you create a code that customers enter at checkout. Cart coupons take the discount off the total order, while product coupons apply to specific items. Either way, you set it up in under a minute and your customers feel like they're getting a deal.

Here’s the perfect guide on how you can sell more to your customers using Bumpa’s discounts and coupon feature.

• Free Shipping Automation & Rules

On Bumpa, you can set a minimum spend amount for free shipping; something like "Spend ₦20,000 and get free shipping." Customers can actually see how close they are to qualifying, which nudges them to add one more item to their cart, so you make more money and more sales.

It is important to note that this is not a discount, and you are also not cutting or slashing your prices. It is simply a marketing tactic where you make your customer feel like they’re getting something for free, and they end up spending more. It’s a win-win for both parties involved.

• Newsletter Sign-Ups

You can enable a newsletter pop-up on your Bumpa website that lets visitors subscribe to your mailing list. This is important because not everyone who visits your store is ready to buy right now. But if they sign up for your newsletter, you now have a way to reach them later — with new arrivals, discounts, or helpful content.

Think of it as planting a seed. They didn't buy today, but when you send that email about your Valentine's Day sale next month, they'll remember you.

• Facebook Pixel & Google Analytics Integration

How to Run Ads from Facebook & Instagram to Your Bumpa Website

One of the biggest drivers of most businesses these days is ads, and every naira you spend on them is very important, so you cannot afford to mess this up.

When you connect Facebook Pixel to your Bumpa website, you can track what people do after clicking your Facebook or Instagram ad. Did they visit? Add to cart? Actually buy? That data helps you run better-converting ads over time because Facebook learns who your real customers are and shows your ads to more people like them.

Google Analytics does something similar but broader where it shows you where your traffic is coming from, what pages people visit, and where they drop off. If you're spending money on ads, these two integrations are non-negotiable.

• Wishlists

The wishlist feature on Bumpa's premium themes lets customers save products they're interested in but aren't ready to buy. So how does this work:

1. Your customer simply needs to add a product to their wishlist

2. You get their email so you can contact and nurture them to close the sales

A customer who wishlists a product is telling you they want it. All they need is a reason to come back, and Bumpa provides you with the tools to do just that. Plus, when you send that email about a sale, you already know exactly what they want to buy, and it’s easier to convert them.

• Single-Page Checkout

This isn't a "marketing feature" in the traditional sense, but it directly affects your sales. Bumpa's newer themes have a single-page checkout — meaning customers go from browsing to paying on one page, without being bounced through multiple steps.

With cart abandonment rates in Nigeria sitting around 76%, anything that reduces friction at checkout is basically marketing. Every extra step you remove is money you keep.

2. Bumpa Marketing Features To Bring Old Customers Back

If you’ve been in business long enough, you already know that it is way cheaper to get an existing customer to buy again than to find a brand new one, which is a lesson that every business owner has to learn eventually. 

Because we’ve seen this process repeat itself over and over again, Bumpa created a set of features specifically designed to help bring your old customers back as many times as possible:

• Email Campaigns

You can create and send email campaigns to your customers directly from the Bumpa app, without the need for external email marketing tools like Mailchimp or any third-party tool. You pick your audience (all customers, a specific group, or your newsletter subscribers), add your campaign image, write your message, and send.

This is how you announce new arrivals, share discounts, promote a sale, or simply remind people you exist. Each email costs 4 messaging credits, which you purchase in bulk on the app.

Speaking of email campaigns, here’s the perfect guide where you can learn everything you need to know about email marketing, how to optimise emails for open rates and so much more.

• SMS Campaigns

Same idea as email, but via text message. For a Nigerian audience, this is huge because everyone checks their email regularly, but almost everyone reads their text messages.

Bumpa's bulk SMS automatically puts your business name as the first line of text so customers immediately recognise who's messaging them. You can send to individual customers, customer groups, or newsletter subscribers, and you can even duplicate old campaigns and resend to different lists.

The best time for SMS deliverability on Bumpa? Between 9 a.m. and 7 p.m.

We’ve created 2 perfect guides that can help you optimise SMS campaigns with or without Bumpa:

• Sending Bulk SMS to Your Customers is Now Better On Bumpa!

• 6 SMS Marketing Hacks & Examples that will Help you Convert More Customers!

• Automated Customer Segments

This is one of those features that quietly does the heavy lifting. Bumpa automatically sorts your customers into eight groups based on their buying behaviour, things like your top 10% spenders, customers with zero orders, repeat buyers, newsletter subscribers, and more.

You don't have to do any of this sorting yourself. It just happens in the background. So when you want to send a campaign to your best customers or re-engage people who haven't bought in a while, the segments are already there waiting for you.

You can also create your own custom groups on top of this, maybe "Valentine's Day Buyers" or "Wholesale Customers", and target them with specific campaigns like email or SMS campaigns.

• Abandoned Cart Recovery

This one is automatic and, honestly, it's probably leaving money on the table if you haven't turned it on.

When a customer starts checkout but doesn't finish within 30 minutes, Bumpa marks the order as abandoned and sends follow-up reminders via email and SMS. The system is smart about it too, so it stops sending if the product goes out of stock, the order gets cancelled, or the customer eventually completes the purchase.

Studies show that abandoned cart emails can recover 10–30% of lost sales. Thai works very well, not because emails are pushy, but because most people simply get distracted and forget. A friendly "you left something behind" nudge is often all it takes.

• Back-in-Stock Notifications

When a product sells out on your website, most customers leave and forget about it and that counts as a lost sale from someone who already wanted to buy.

The Back-in-Stock extension changes that. When a product is out of stock, a "Notify Me" button automatically appears. Customers enter their email and phone number, and when you restock, Bumpa sends them a notification automatically, and you don’t have to lift a finger to take any action.

You also get data on which out-of-stock products have the most sign-ups, which tells you exactly what to restock first.

• Welcome Email Automation

What better way to market your product and provide stellar service than sending a very personalised welcome email to every customer who is added to your list or who signed up to your newsletter?

With Bumpa, you can easily automate this process and create a strong impression, introduce your business and set the tone for future communications.

With this feature, you can personalise your welcome message, share helpful information about your products or services, offer exclusive discounts, or simply express appreciation for their interest in your business. Once set up, the process runs automatically—ensuring that every new subscriber feels acknowledged and valued without requiring manual effort from you.

3. Bumpa Features To Help You Get Customers to Spend More Per Order

So now that we know how bring back your old customers, the next question is how can I get these people to spend more on every order before checkout? If this is what you’re thinking, you’re right on track. 

Bumpa not only lets you invite or convert old customers, it’s also specifically designed to get your customers to spend more on every order every single time. Let’s look at some of the Bumpa features that can help with this:

• Product Add-Ons

The Product Add-Ons extension lets you suggest extra items at checkout. Think of it like the "would you like fries with that?" of e-commerce. A customer buying a phone case might see a screen protector suggested. Someone buying a dress might see a matching bag, and they're more likely to purchase because it's directly related to something they’re purchasing.

This way, your customer feels understood, and it’s targeted marketing at its best. 

• Gift Box Extension

This one is especially powerful during gifting seasons like Valentine's Day, Christmas, Mother's Day, and birthdays. The Gift Box extension lets customers add gift wrapping or premium packaging to their order at checkout.

It's an upsell that doesn't feel like an upsell. The customer gets a better presentation for their gift, and you get a higher order value. Plus, it positions your brand as thoughtful and premium — which is a marketing win in itself.

Your customers can select if they want to add small notes, use branded or non-branded packaging, or even small extras like cards, ribbons or premium boxes.

• Product Bundles

If you’ve ever wanted to create a product bundle for any season, say Ramadan bundles, or skincare bundles, this feature is perfect for you. 

The product bundle extension lets you combine up to 10 products into a single bundle with custom pricing, and present it with a copy like "Buy the complete skincare set and save ₦5,000" rather than listing each product separately. Plus, you canan offer discounts for every bundle that you create.

Customers love getting more for their money, and bundles make buying decisions easier. Instead of choosing between individual products, they get a complete set that solves their problem or completes their look.

4. Bumpa Features To Help You Sell Smarter on Social Media

TO be fair, a huge chunk of Nigerian business owners like you still make most of their sales through Instagram DMs and WhatsApp. So Bumpa doesn't try to fight that, instead, we came up with a really cool way to make selling on social media way faster:

• Instagram DM Integration (Meta)

When you connect your Instagram account to Bumpa, all your Instagram DMs flow directly into the Bumpa app. But here's where it gets powerful: inside those DMs, you get Quick Buttons that let you send products from your website, share invoices, request payment, and record the sale — all without leaving the app.

Your customer sees products and payment links in their Instagram DM. You see a completed sale recorded on Bumpa with inventory automatically updated.

There's a bonus too, your staff can manage Instagram orders through their Bumpa staff accounts without needing the password to your actual Instagram account.

If you already have a store on Bumpa, and you’re yet to activate this, here’s the full guide to walk you through the process. And if you’re yet to set up your store on Bumpa, what are you waiting for?

5. Bumpa Features To Help You Track What's Working (And What's Not)

After all is said and done, with driving targeted emails to your customers, running ads, and using the Bumpa extensions, how can you truly measure the impact of all the hard work you’ve been putting into everything? Where can you see which channels is helping you drive the most sales, what products are selling the best and which customers are your best buyers??

Well, Bumpa gives you a few ways to see what's actually driving results. Let’s look at some of them:

• Sales Channel Analytics

Your Bumpa dashboard breaks down your sales by channel, like Instagram, WhatsApp, physical store, website, and so on, so you can see exactly where the bulk of your revenue is actually coming from in varying order.

If 60% of your revenue comes from Instagram but you're spending all your ad budget on Google, that data changes your strategy. If your website sales are growing month over month, maybe it's time to invest more in SEO.

• Customer & Product Analytics

Here, you’ll be able to see the average spend per customer, best-selling products, least-performing products, profit margins, and so much more. This data is incredibly powerful because it'll form the foundation of every marketing campaign you’ll run for the next few months, like which products should you feature in your next email campaign? Which customers deserve a VIP discount?

So, Where Exactly Should Do You Start?

If you're reading this and feeling a bit overwhelmed by all these features, that's totally normal. Please don't try to use all of them at once.

Here's what I'd suggest:

Start with the basics like:

• Make sure your product descriptions are detailed (that's free SEO). 

• Turn on abandoned cart recovery (that's automatic money). 

• Send one email or SMS campaign this week to your existing customers, even if it's just to say "hey, we have new products available."

Once that feels comfortable, explore the Bumpa extensions suite. We have amazing features like the blog, the countdown timer, or even the back-in-stock notifications. Just pick one that makes sense for your business and test it for a month, and watch the results roll in.

The goal isn't to become a marketing expert overnight. The goal is to use the tools you're already paying for to their full potential. Because right now, most of these features are sitting in your Bumpa app, waiting.

And the businesses that are using them? They're the ones hitting those 20,000-order milestones.

Frequently Asked Questions

1. Will Bumpa market my business for me?

No. Bumpa will not market your business for you, but it gives you marketing tools to increase sales, retain old customers & much more. 

2. How much does it cost to send email and SMS campaigns on Bumpa?

Emails cost 4 credits each, while SMS credits vary. Every subscription plan comes with messaging credits & you can always purchase more. 

3. Do I need a subscription to use the marketing features?

Yes. You have to be on a subscription plan to use Bumpa’s marketing features.  

4. Can I run ads on Bumpa? 

You can’t manage ads on your Bumpa app, you can, however, run ads, e.g., Facebook, Google, and Instagram ads to your website. Click here to learn how ti integrate Facebook Pixel on your website. 

5. Can I use Bumpa's marketing tools if I mostly sell on Instagram?

Absolutely.