B2B Store in Nigeria: Sell to Retail and Business Buyers From One Bumpa Store

Not on Bumpa yet? Run your retail and business sales from one store. Start your 14-day free trial and see how it works for your business. 💚

Most wholesalers run two price lists: the one on their website and "the real price" they send to business buyers in a private WhatsApp message. Bumpa's B2B extension puts both in one store. Approved businesses log in on your website and see their own prices, while everyday shoppers keep seeing retail.

B2B is a paid extension you can add to any Bumpa plan for ₦100,000 a year or ₦55,000 for six months. It works today on your website and at Point of Sale (POS), when you record orders in the app outside your website, and the mobile app is coming soon.

If you sell to everyday shoppers and to businesses that buy from you regularly, you know how it goes. Your biggest orders happen outside your store. The real price goes out in private chats, price lists circulate in WhatsApp and Telegram groups, and someone edits the price by hand on every order. Then a retail customer sees the list and asks why they can't get that price too.

B2B brings those orders back into Bumpa, so you run retail and business sales from one place.

One store, two prices: retail for shoppers, B2B for approved businesses.

Who is a B2B store for?

B2B is for any business that sells to everyday shoppers and also to other businesses that buy regularly and in volume. For example:

• Resellers and distributors who restock from you every week

• Salons and spas buying from a skincare or hair brand

• Pharmacies and hospitals buying from a medical supplier

• Corporate buyers ordering for their offices or teams

It's not the right tool if you simply want anyone who buys more to pay less. That's what Wholesale Pricing does, and the next section explains the difference.

What's the difference between B2B and Wholesale Pricing?

Wholesale Pricing depends on how much someone buys. B2B depends on who is buying. Both are Bumpa extensions, and they solve different problems. Here's how they compare with the WhatsApp price list most sellers use today.

If a business buyer qualifies for B2B and Wholesale Pricing, a Sales Hub sale or a coupon, they get whichever price is better for them, never both. They can still pay with a gift card, because a gift card is a way to pay, not a discount.

How does a business get B2B prices?

There are four ways a business becomes a B2B buyer. You can use one or combine them.

Only paid and partially paid orders count toward the spend and order thresholds. If you switch on both thresholds, a buyer only needs to meet one.

Four routes, one result: the business logs in and sees your B2B prices.

How do I set up B2B on Bumpa?

You set up B2B in eight short steps on the Bumpa web app.

Step 1: Add the B2B extension

1. Go to Extensions in your Bumpa web app and add B2B. It's ₦100,000 a year, or ₦55,000 for six months. New to extensions? Here's how Bumpa extensions work.

2. Open the B2B page and click Settings to open Set Up B2B.

You'll find B2B under Extensions, next to Wholesale and your other add-ons.

Step 2: Choose how businesses qualify

1. Under B2B Qualification, tick Order Count Threshold, Spend Threshold or both.

2. Under "Do you want to enable registration for B2B?", choose Yes if you want businesses to apply through a form on your website.

Tick one or both thresholds, then decide if businesses can apply.

Step 3: Build your registration form

1. Open the B2B Registration Form.

2. Add a header image, title and subtitle.

3. Add your own questions. The form always asks for name, email, phone number, business name and business address.

4. Edit the thank-you message businesses see after they apply.

The preview on the right shows what businesses see on your website.

Step 4: Set your qualification rules

1. Write your Qualification message (up to 500 characters). Businesses see it on your storefront. For example: "Place 30 paid orders, or a single order of ₦2,000,000 or more, to get B2B prices. You can also apply by filling our form."

2. Enter your Order Count and Spend Threshold.

3. Choose what happens after a business qualifies. Pick No under "should every order they place after still meet your minimum order amount?" and they keep B2B pricing on all future orders.

Your qualification message tells businesses exactly how to unlock B2B prices.

Step 5: Create your B2B discounts

1. Under B2B pricing, click Add Discount.

2. Choose a percentage off (you can set a maximum cap) or a fixed amount off the retail price.

3. Pick the products it covers: all products, selected collections or selected products.

4. Add more discount groups if different products need different prices. For example, 20% off skincare and 10% off hair products. A group can be a single product, so each product can have its own B2B price.

5. Set a minimum quantity if you need one (optional). Below it, the buyer pays your normal retail price.

If a product sits in two groups, the buyer gets the bigger discount, never both.

Two discount groups, one percentage and one fixed, each covering its own products.

Step 6: Add B2B-only products (optional)

1. Open the product you want to sell only to businesses, like a 24-pack carton, and go to Edit Product.

2. Switch on Add as a B2B product. Only your B2B customers will see it; retail shoppers never will.

One switch makes a product visible only to your business buyers.

Step 7: Choose where B2B prices apply and how buyers are welcomed

1. Tick your website (Storefront), Point of Sale (POS) (orders you record in the app, outside your website) and/or Manual Orders (orders created in your dashboard).

2. Leave Automatically apply B2B pricing on so the B2B price applies by itself when staff select a business buyer. If it's off, staff apply it with one tap.

3. Rename the B2B link shoppers see on your website. It reads "Shop B2B" by default; for example, change it to "Wholesale Only" (up to 14 characters).

4. Turn on an email or SMS for buyers when they're approved or qualify, and edit the message. It costs the same as any other email or SMS you send through Bumpa.

Choose your channels, name your link and welcome new business buyers.

Step 8: Save and share your application link

1. Click Save.

2. On the Applications tab, click Share Application Link and send it to your business buyers on WhatsApp, Instagram or email.

3. Accept or reject applications as they come in under Pending.

Each application shows everything the business filled in.

Will B2B work for my kind of business?

If any of your customers are businesses, it will. Here are five ways to set it up.

1. A skincare brand that supplies salons and spas. Salons apply through the B2B form, the brand approves them, and they log in to see business prices: 20% off skincare and 10% off hair products.

2. A medical supplier that sells to individuals and hospitals. The supplier adds each hospital directly as a business, so every order the hospital places uses the B2B price.

3. A fashion or fabric business with weekly resellers. Any customer who reaches a set number of paid orders qualifies automatically and gets B2B prices from their next order.

4. A reseller who walks into the shop. Staff select the reseller on POS, and the B2B price applies by itself. That's one more reason to sell in your shop and online from one system.

5. A brand with a 24-pack carton for businesses only. The carton is set as a B2B-only product, so retail shoppers never see it.

What does my business buyer see when they shop?

Your business buyers shop on the same website as everyone else. Here's what happens:

1. They click your B2B link in the menu, for example, Wholesale Only.

2. They log in with their email address and a one-time code.

3. A message tells them they're now viewing B2B prices. Eligible products show the B2B price, and they can see your B2B-only products.

4. The B2B price carries through the cart, checkout and order confirmation.

Businesses that aren't approved yet can apply through your form from the same login pop-up. A regular shopper on your website only ever sees your normal prices.

Business buyers log in with their email and a one-time code.

After logging in, buyers see a message confirming they're viewing B2B prices.

What happens when my staff take a B2B order?

When staff create an order on Bumpa POS or in the dashboard and select a business buyer, the B2B price applies automatically, or with one tap, depending on your setting. Nobody has to remember the business price or work it out.

Every B2B order carries a B2B tag, so you always know where a discount came from. You can also control which staff can access B2B through staff permissions.

How do I keep track of B2B buyers and orders?

Everything sits in the B2B section of your dashboard, across four tabs:

• Orders: every B2B order. Your main Orders page also has a B2B filter.

• Products: products with B2B pricing, and your B2B-only products.

• Businesses: every business buyer, filterable by how they qualified, with their B2B orders and revenue.

• Applications: pending, approved and rejected applications, with everything each business filled in.

You can also add or remove B2B status from any customer's profile. Invoices and order history keep the price the business actually paid, so removing a buyer only affects their future orders.

Your B2B products, businesses, orders and sales in one view.

How much does B2B cost, and where does it work?

Who's already using B2B?

Remediks (shopremediks.com) launched with B2B in November 2026, and Bumpa built multiple discount groups from their feedback. Christd (christd.com.ng) also sells to business buyers with B2B.

Same cost as any other email or SMS you send through Bumpa

Who's already using B2B?

Remediks (shopremediks.com) launched with B2B in November 2026, and Bumpa built multiple discount groups from their feedback. Christd (christd.com.ng) also sells to business buyers with B2B.

Ready to give your business buyers their own store?

Your business buyers shouldn't have to wait for a WhatsApp reply to know their price. Add B2B from Extensions in your Bumpa web app, approve the businesses you trust, and let them order at their price while everyone else shops at retail.

Not on Bumpa yet? Start your 14-day free trial and run your retail and business sales from one store. 💚

Related reading:

• Your Store, Your Way: Introducing Bumpa Website Extensions

• How to Sell in Your Shop and Online at the Same Time With One POS

• 6 Ways to Use Bumpa to Get Paid Faster and Never Chase Payments Again

FAQ (Frequently Asked Questions)

Can my regular customers see my B2B prices?

No. Only approved business buyers who log in on your website see B2B prices and B2B-only products. Everyone else sees your normal prices.

What's the difference between B2B and Wholesale Pricing?

Wholesale Pricing gives any shopper a lower price when they buy more. B2B gives approved business buyers their own prices, whatever quantity they buy.

Do I have to approve every business myself?

No. You can add businesses yourself, accept applications, or let buyers qualify automatically by spend or number of paid orders.

Can a business buyer get B2B prices and a Sales Hub discount together?

No. If a buyer qualifies for B2B and Wholesale Pricing, a Sales Hub sale or a coupon, they get whichever price is better, never both. They can still pay with a gift card.

What happens if a business orders less than my minimum quantity?

The B2B price doesn't apply to that order, so they pay your normal retail price. The minimum is optional.

How much does B2B cost?

B2B is a paid extension on any Bumpa plan. It's ₦100,000 a year, or ₦55,000 for six months.

Is B2B on the Bumpa mobile app?

Not yet. B2B is live on the Bumpa web app and your website, and the mobile app version is coming soon.

If I remove a business from B2B, what happens to their past orders?

Nothing. Invoices and order history keep the price they actually paid. Removing them only affects future orders.