Why Email Marketing Works for Businesses 

In the list of features Bumpa has built for business owners, email marketing is one small yet effective tool that has helped business owners astronomically grow their sales. 

Take, for example, the abandoned cart email has helped business owners on Bumpa recover over 200 million in abandoned orders. 

New arrival product announcements via email have contributed about 5- 10% to initial sales for the average business owner on Bumpa. 

Additionally, statistics have shown that business owners who regularly engage their customers via email/SMS have a 30% higher chance of retaining them as well. 

Email is the cheapest marketing channel available to business owners, only topped by word of mouth, and is less stressful to set up compared to ads or even content creation. 

This is why Bumpa, as an e-commerce tool, invests in helping business owners maximize their marketing budget and sales strategies via email marketing and making continuous updates to improve the feature. 

Why We Built the  Sales Email Template 

If I’m being honest, this is one of the best email templates we've built, and here's why: 

Simple Email Builders vs. Bumpa’s Sales Email Template

Advanced Design, Simpler Setup: 

Now, you can set up professional-looking emails much faster. It's a simple copy and select or select function you have to do to use for the sales email template. 

You can switch colors on the email, font, products to display, and formats, and easily move your email marketing game from basic to pro. 

Better Sales 

Since launch, we have processed over 20,000 emails with the sales email template, with most Bumpreneurs sharing that the ability to test different delivery times with the schedule email feature is one of their favorite things about the template. 

Before now, getting your product photos, descriptions, and links into an email campaign meant going back and forth within the app and your Google Photos, copying links for every product. 

Now you can easily display a slice of your website inside the email itself, and it feels like they can go shopping in their inbox. 

We can definitely say for a fact that it is much easier to run sales and get customers excited about new products or community happenings with the Sales Email Template. 

The Same Affordable Cost. 

Emails delivered with the sales email template cost the same 4 credits per recipient, and every subscription plan on Bumpa comes with its own allocated credits. 

The template itself is free for Bumpreneurs on the Growth, Scale, and Premium plans. 

It costs N15,000 (one-time fee) for Starter & Pro plans. This makes it one of the cheapest templates and marketing tools on the market. 

The Best Personalization in the Market. 

With the sales email template, you can use the {{customer_name}} variable to call the name of the customer in the email for better personalization. 

Additionally, Bumpa is the best tool that allows you to send emails to customers based on their past purchase actions, such as Customers with 0 orders, Customers with just 1 order, Customers with no orders in the last 60 days, debtors, etc. 

This will help you send emails that convert better to your customers based on where they are in their buyer/customer journey. 

Features of the Sales Email Template

We didn't just design this to make buying decisions easier for your customers; we made it easy for you to create emails that look like you went to design school without any technical experience. 

Below is a preview of a sample email your customers receive when you use the Sales Email Template

The layout is easy to edit with a live email preview that lets you see every change instantly. In less than 5 minutes, you can 

• Choose your preferred font

• Choose the color for your email 

• Type in the content of your email

• Add products with just a click

• Add the links to your social media pages 

• Schedule the emails at the times that will guarantee you great open rates. 

• Send the campaign with no stress. 

How to Send Campaigns with the Sales Email Template 

You do not need any design skills or marketing experience. Just follow these simple steps or watch this video

Step 1: Open Campaigns

Open your Bumpa app, go to Sales and Marketing, then tap Campaigns.

Step 2: Create a Campaign

Tap Create Campaign, then select Email Campaign.

Step 3: Choose the Sales Template

Step 4: Choose Your Audience

Now choose who you want to send your email to. You can select:

• All customers

• Selected customers

• Customer groups

Customer groups are automatically created based on customer behavior, like recent purchases or inactive customers. You can also create your own if you want more control.

If you are not sure how to set up your customer groups, there is a simple guide that walks you through it.

Step 5: Add Campaign Details

This is where you set the foundation for your email.

Start with your campaign name. This is just for you, so you can easily identify your campaigns later. Keep it simple and do not overthink it.

Now the most important part: your subject line. 

This is the first thing your customers see in their inbox, and it plays a big role in whether they open your email or ignore it. It directly affects your results, so it is something you should pay close attention to and not rush. 

Step 6: Customize Your Email Sending the right email matters, and knowing the best practices to apply when customizing your email is very important. Customizing your email with the sales template is very easy, but here are a few key points to note. 

You will see a live preview organized into sections:

• Header

Here you input the focal point of the email. (e.g., Black Friday sales, new arrival alerts, etc.) The point you want to call attention to. This is optional. 

• Email body

This is where most of the content of the email or the information you want to pass lies. 

• Product Sections

This is where you select products on your Bumpa website that you want to highlight in the email. You can choose not to add any product here or add up to 3. 

• Closing remarks

Close the email with any final instruction, greeting, or directive to your customers. 

Eg: 

“Please shop for one or two shoes from this sale and reach out to us via email if you have any complaints. Have a great weekend! 

Your favorite shoe vendor, 

Sheroes.”

• Footer

With this section, you can add your company details and social media links

Step 7: Send or Schedule

Once you are done, you can:

• Send immediately

• Or schedule for later

And that is it. Your campaign is ready in minutes. 

Each section helps you structure your message clearly, from introduction to call to action.

You can also adjust fonts or colors or hide sections you do not need. 

Want to see how to create a campaign with the template in real time? Watch this short tutorial video 

5 Tips for Sending High-Converting Emails.

If you want to get better results for any email you’re sending, whether it's to get more people to read it, take an action, or make a purchase, these steps will help you:

1. Use subject lines that make them want to read: 

The average person gets multiple emails daily. What you want to do is to make your subject enticing or interesting to make your customers want to open your mail. 

Some examples: 

• We Miss You, Susan. Here's 10% Off Your Next Purchase

• We are running flash sales this weekend. 

• Your Favorite Shoes Are Back in Stock. Shop Now! 

You can always experiment with different subject lines and see the ones that convert better. 

2. Time Your Emails Around Real Moments:

You want to target times that people are free to read their emails or when they have spending power if your goal is sales.

Match your offer to that moment, and the email feels timely, not random.

• Early mornings to get first attention on a new day. 

• End of month: Salary week

• Friday evening: Weekend Plans

• Festive season (Detty December, Sallah, Easter, etc.)

3. Don't Rely on Images Alone. Add Real Text: A beautiful, image-only email can fail silently. Many inboxes block images by default, so your customer opens the email and sees nothing

Always include actual text: a clear opening line, the offer, and a call-to-action written in words, not just baked into your image banner. If the image never loads, the email should still sell.

4. Duplicate What's Already Working: If an email drove real sales or strong engagement, don't let it disappear after one send. Save the format, save the subject line, and reuse the structure. A winning email is a template, not a one-time win. Recycle what converts.

5. Target customers based on their behavior: The success of your email campaign depends on how relevant your message is. Instead of sending the same email to everyone, segment your customers based on what they buy, how much they spend, or their purchase history.

Bumpa automatically creates some default customer groups for you. For example, you have your Female Customers, Customers who have not purchased in 60 days, top 10% of customers, etc.  

For example, you may want to send a discount offer to those who have not purchased in 60 days or run a Women's Day promotion for “Female Customers” only. You can also create your own customer groups to send even more targeted campaigns.

Email marketing doesn't need a big budget or a marketing degree. It needs relevance, timing, and consistency. Apply these five tips, and your next campaign won't just get opened; it will convert. 

FAQs (Frequently Asked Questions)

• Will emails from the Sales Email Template cost more? 

No. It costs the same 4 Bumpa credits per recipient. Each plan comes with allocated credits; you can buy more credits on the app. I

• Can I use the sales email template on the starter plan?  

Yes, but not for free. 

You can pay N15,000 to purchase the template on Starter & Pro. However, the template is free on the Growth, Scale & Premium plans. 

• I'm seeing different time zones when I want to schedule. How does this work?  

If you are in Nigeria, we automatically set your delivery time in your timezone. However, you can choose the different time zones you want your campaigns to deliver to.  

• Why is the email builder rejecting the image I added to the Image section? 

You may be adding the wrong image size or dimension. The recommended dimension for the image section is 1200 x 400 pixels and not more than 5mb. If your image or flyer isn't this exact dimension, you can add your image inside the email body. 

• How can I add the name of each customer to the email? 

Paste this variable {{customer_name}} anywhere in the email, and it will display the customer's name in their inbox. 

• Can I track how my email campaigns are performing?

Yes. You can view the deliverability of your emails. We are adding more email performance metrics soon. 

Conclusion

Email marketing is one of the cheapest ways to keep your customers engaged and loyal. 

The Sales Email Template makes it easier to turn simple communication into real revenue. 

Ready to turn your inbox into your next sales channel? Upgrade to a plan that includes the Sales Email Template, or purchase the template today and start sending campaigns that sell for you while you focus on running your business.

Have any questions regarding email marketing, or have suggestions or product requests for this feature? 

Send us an email at [email protected] or drop feedback for us at updates.getbumpa.com