How Gift Cards, Product Bundles, and Add-Ons Can Help You Make More Money Per Order on Bumpa

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Most business owners focus all their energy on getting more customers. And while that matters, there's a simpler question worth asking first: are you making the most from the customers you already have?

Getting someone to buy from you once is hard enough. But once they're already at checkout, already trust you, already have their wallet out, that's your best opportunity to increase what they spend. And Bumpa has three features built specifically for this: Gift Cards, Product Bundles, and Product Add-Ons.

In this article, we’re going to break down how each one works and how to start using them to increase your average order value, i.e the average amount a customer spends each time they place an order with your business.

For starters, you need to have a Bumpa website. And you get one immediately when you sign up. Click here to get started.

Now, let’s get into it.

Gift Cards: Get Paid Before You Even Sell

A gift card is a prepaid card that holds a fixed amount of money. Your customer buys it, and the recipient uses it to shop in your store. It’s a very simple concept, but the business impact is bigger than most business owners realise.

You get paid upfront: The moment someone buys a gift card, money hits your account before any product leaves your store.

Gift cards bring in new customers: When someone receives a gift card to your store, they may have never heard of you before. But now they have a reason to visit, browse, and buy. That's a brand new customer you’ve acquired at zero cost to you.

People almost always spend more than the card's value: If someone has a ₦10,000 gift card and sees something they love for ₦18,000, they don't see it as ₦18,000 anymore. They see it as ₦8,000. The gift card made it feel affordable, so they spend more. Studies show that over 60% of gift card recipients spend beyond the card's value.

When to push gift cards:

You can push gift cards at any time. Sometimes, customers just need to know they exist. But they sell best during celebrations: birthdays, Valentine's Day, Christmas, Mother's Day. These are moments when people want to give something thoughtful but have no idea what to get. A gift card solves that perfectly.

Setting up Gift Cards or making them available to buy is simple. It’s available on the Bumpa web app.

How to set up gift cards on Bumpa:

1. Go to Extensions from the left-side menu

2. Click Gift Cards

3. Click New Gift Card

4. Add the recipient's name, a personal note, the amount, and an expiry date if needed

5. Click Activate and Send, and the gift card goes straight to your customer's email

Click to watch the tutorial to see exactly how it works.

Product Bundles: Sell More in One Order

A product bundle is when you group two or more products and sell them as a set, usually at a slightly lower price than buying each item separately.

The logic is simple: instead of a customer buying one thing and leaving, you give them a reason to buy two or three things at once. And because the bundle feels like a deal, they're happy to do it.

Bundles work because they feel like value: A customer buying a shampoo for ₦5,000 and a conditioner for ₦4,000 separately is spending ₦9,000. Bundle them for ₦8,000, and they feel like they saved ₦1,000. You still made ₦8,000 from one order instead of potentially ₦5,000.

Bundles also move slow stock faster: If you have products sitting in your inventory that aren't selling on their own, bundle them with a best-seller at a slightly reduced price. You clear the stock and make a bigger sale at the same time.

Good bundle ideas:

• A skincare brand: cleanser + toner + moisturiser as a starter kit

• A fashion seller: a top + matching trousers as a coordinated set

• A food vendor: a meal + a drink + a dessert as a combo

How to set up product bundles on Bumpa:

1. Go to Products from the left-side menu

2. Click Product Bundles

3. Click Create New Bundle

4. Add a name, upload an image, and select the products you want to include

5. Set the bundle price and your cost price

6. Click Save, and your bundle is live on your store

Click to watch the tutorial to see exactly how it works.

Product Add-Ons: Suggest One More Thing at the Right Moment

Product add-ons are extra items that appear on your product page, giving customers the option to add something complementary to their main purchase before they check out.

Think of it like the "sure you wouldn’t like a bottle of Pepsi with that?" moment, except it's fully automated on your Bumpa store.

Add-ons work because the customer is already buying: The hardest part, which is getting someone to trust you enough to spend money, is already done. Suggesting something extra at that point doesn't feel pushy. It feels helpful.

They increase order value without any extra marketing spend: Once you set up add-ons on Bumpa, the feature runs by itself. Every customer who visits that product page sees the suggestion automatically.

Good add-on ideas:

• A skincare product + a complementary serum or face oil

• A dress + a belt or matching accessories

• A cake + candles, a gift box, or a party pack

How to set up product add-ons on Bumpa:

1. Go to Extensions from the left-side menu

2. Click Product Add-Ons

3. Click Create Add-On

4. Upload an image, add a name, set your price, quantity, and cost price

5. Select the products you want the add-on to appear on

6. Click Save, and the add-on will now show automatically on your selected product pages

Click to watch the tutorial to see exactly how it works.

Small Changes, Bigger Orders and More Money for your Business

Here’s the most interesting thing.

None of these features requires you to find new customers, run more ads, or create new products from scratch. They work with what you already have: your existing products, your existing customers, and the orders that are already coming in.

The math is simple. If 20% of your customers add one extra item to their orders, your revenue increases without your workload increasing. If one gift card sells every week, that's money in your account before a single product ships. If a customer buys a bundle instead of a single item, your average order value increases without you doing anything extra.

It adds up faster than you think, which makes these features extremely important for business growth.

The goal isn't to squeeze more money out of your customers. It's to make sure that every time someone is already buying from you, you're giving them every reason to spend a little more. These features make that easy.

Get Started on Bumpa

If you haven't set up any of these features yet, now is a good time to start. Head to your Bumpa web app, explore the Extensions section, and activate the ones that make the most sense for your business.

Not sure where to begin? Watch our tutorial videos on Gift Cards, Product Bundles, and Product Add-Ons to see exactly how each one works, step by step.

Or if you're not on Bumpa yet — get started here.