Collect the Birthday & Gender Information of Your Customers Through Multiple Ways on Bumpa.

We have introduced multiple ways for you to collect more information about your customers for better analytics and customer engagement:

A. Custom Checkout Extension

In addition to information like Instagram handle, WhatsApp number, and how you hear about us on the custom checkout extension, we have now added Gender & Birthday to the information you can collect on your website checkout. Please note that even when added, this information is optional for your customers.

B. On The App: Creating A Customer Profile.

When you are creating a customer profile on the Bumpa app, you can add the Gender/Birthday of that customer.

C. Point of Sale Software (POS)

When processing orders with Bumpa POS in your physical store, you can easily ask your customers for their Gender/Birthday information and have it recorded on the spot.

D. Customer Groups & Campaigns

You can send a campaign to the default customer group: 'No Birthday', asking your customers to update their information on their account on your website.

E. Customer Account on Website:

Your customers can update their account on your website with their birthday/gender information.

How? They open your website > click on the Login button on the top right of your website > enter the OTP sent to their email > update their information & click on Save.

Why Should You Collect The Birthday & Gender of Your Customers?

Understand/Know Your Customers Better (KYC)

KYC is not only for big organisations.

As a small business owner, when you collect information about your customers, you understand them better.

When you get to see if you have more female than male customers, what birth month most of your customers fall into for birthday campaigns/offers, etc., you'll be able to use this information better with the advanced customer analytics we are building and will be launching soon.

Target Customers Better & Send Great Campaigns

Instead of sending International Women's Day to both men and women, Happy Pride to all customers, or New Menswear Arrival to even female customers, you can send these campaigns to the appropriate customers giving you better conversions

Get Better Opportunities & Grants

When you can give better information/insight into who your customers are & the demographic you serve, it is usually very helpful for things like grant applications and business opportunities.

More Ways of Making Money

With things like the birthday automation setting, you can automate deals/offers for your customers on their birthday that can help grow your business revenue by an estimated 5%.

Where to Find The Birthday Automation Feature on Bumpa.

• Open the web app on your phone browser (Chrome, Opera Mini, etc) at app.getbumpa.com

• Click on Customers

• Click on Actions

• Open Birthday Automation

• Set up your settings and Save!

Related Features on Bumpa

• Customer Analytics

• Export Customer CSV

• Customer Groups (Categorisation)

• Email Campaigns

• Bulk SMS Campaigns

• Birthday Automation

• Welcome Email Automation