Recover More Sales With Bumpa’s New Automated Abandoned Order Reminders

Turn Abandoned Orders Into Revenue

Every month, you're losing thousands of naira in almost-completed sales. Bumpa's automated recovery system brings back customers who were ready to buy but got distracted. Download the app and see how much you could recover with this feature!

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Does this sound familiar?

You spend money on advertising to get people to your website. You invest time in creating product photos, writing product descriptions, and setting up your online store. You celebrate when customers add items to their cart and head to checkout. Then they leave. Without buying anything.

They were interested enough to add items to their cart, engaged enough to start the payment process, but for whatever reason, didn't hit that final "pay now" button.

And you do... nothing. Mostly because sometimes, there’s nothing you can do. And what you’re basically watching happen is money growing legs and running away from you.

And here's the kicker - you have no idea why they left or how to get them back.

Until now.

In this article, I’ll tell you exactly how Bumpa has solved this problem with our new automated abandoned order reminders, and how it helps you recover more sales!

What Exactly Are Abandoned Orders (And Why Should You Care)?

An abandoned order happens when a customer adds products to their cart, starts the checkout process, but leaves before completing the purchase. They're right there at the finish line and then... nothing.

It's different from just browsing and leaving. These customers showed serious buying intent. They picked specific products, quantities, and maybe even entered their shipping information. They were seconds away from becoming paying customers.

It’s also slightly different from abandoned carts, where a customer adds the product to their shopping cart and leaves without starting checkout or entering any payment or shipping information.

Think of it like someone walking into your physical store, gathering items, walking to the counter, then suddenly dropping everything and leaving. You'd probably chase after them and ask, "Is everything okay? Can I help with anything?"

But online, once they close that browser tab, they're gone. Or at least, they used to be.

Why Do Customers Abandon Their Orders?

The reasons are more relatable than you might think:

1. They got distracted. A phone call, a crying baby, a work emergency. Life happens, and your checkout page gets forgotten in an open browser tab.

2. They wanted to compare prices. Maybe they decided to quickly check if someone else has the same product for cheaper.

3. Checkout shocks. Sometimes shipping costs or taxes only appear at the final step, catching customers off guard. We’ve also catered for this with our new shipping feature that allows customers to choose from over 40 delivery companies with different prices and delivery times at checkout. See how it works here.

4. Payment friction. Maybe their preferred payment method wasn't available, or the payment process felt too complicated. And we’ve got that covered with our multiple payment options so you never have to worry about losing them.

5. They're just browsing. Some people use "add to cart" as a wishlist, not intending to buy immediately.

6. Decision paralysis. They want the product but need more time to convince themselves it's the right choice.

The important thing to understand is that most of these customers aren't saying "no" to your product. They're saying "not right now" or "I need to think about it."

And that's exactly where abandoned order recovery comes in.

Where Abandoned Order Recovery Kicks In

Here's what businesses discovered when they started following up with abandoned orders: a simple reminder often works wonders.

Studies show that abandoned cart recovery emails can recover 10-30% of otherwise lost sales. Not because the emails are pushy or manipulative, but because they solve the most common abandonment reason: people simply forgot.

Think about your own shopping behavior. How many times have you been browsing online, gotten distracted, and completely forgotten about that thing you were about to buy? Then a day later, you get a friendly email saying "You left something behind" and think "Oh, right! I did want that."

That's not annoying; it's helpful.

Introducing Bumpa's Automated Abandoned Order Recovery

We've been watching Bumpa merchants deal with this exact problem for months. You'd see promising sales start but not finish, and there was no easy way to follow up with those almost-customers.

So we built something to change that.

How it works:

When a customer starts checkout but doesn't complete their order within 30 minutes, Bumpa automatically marks it as abandoned. But instead of just letting that sale disappear forever, the system springs into action.

You set the rules, the system does the work:

• Decide how many reminder messages to send (maybe just one, maybe three)

• Choose the timing (maybe one hour later, then one day, then three days)

• Customise every message to sound like you, not like a robot

For emails, you control:

• The subject line ("Did something go wrong?" or "Your items are waiting")

• The main title

• The entire message body

For SMS, you write the exact text message your customers receive.

Every reminder includes a direct link back to their order, so completing the purchase is literally one click away.

The Dashboard That Shows You What's Working

This isn't just a "set it and forget it" feature. Bumpa gives you complete visibility into what's happening with your abandoned orders.

Your abandoned orders dashboard shows:

• Total number of abandoned orders (so you know the scale of the opportunity)

• How many you've successfully recovered (your win rate)

• The total value of abandoned orders (how much money was left on the table)

• Average number of reminders needed before someone completes their purchase

This data helps you optimise your approach. Maybe you discover that your first reminder email works great, but the second one needs work. Or maybe you find that SMS reminders work better than email for your customers.

What Makes Bumpa’s Automated Abandoned Cart Recovery Different from Manual Follow-up

You might be thinking, "I could just manually message customers who don't complete their orders." And you're right, you could.

But here's why automation changes everything:

1. Consistency: The system never forgets, never gets tired, never decides "I'll do this later."

2. Speed: Reminders go out exactly when you want them to, not when you remember to send them.

3. Scale: Whether you have 5 abandoned orders or 50, every single one gets the same professional follow-up.

4. Tracking: You get detailed data on what's working instead of just guessing.

5. Time savings: Instead of manually tracking and messaging individual customers, you spend 10 minutes setting up the system and let it work for months.

The Smart Limitations (That Prevent Customer Frustration)

Bumpa's system is designed to be helpful, not annoying. So it automatically stops sending reminders in situations where they wouldn't make sense:

1. If the product goes out of stock: No point reminding someone about something you can't deliver.

2. If the order gets cancelled: Maybe you had to cancel due to inventory issues. The system respects that.

3. If your messaging credits run out: Recovery reminders use your existing messaging credits, and the system won't send messages you can't afford.

4. If the customer finally completes the purchase: The notifications will stop going to the customer, without you having to do anything.

These smart limitations ensure customers only get relevant, helpful reminders.

What this means for your Business

Let's set realistic expectations. Abandoned order recovery isn't magic that turns every abandoner into a customer. But it does capture sales that would otherwise be completely lost.

If you typically lose 40% of checkout starters, recovery systems often bring back 10-30% of those lost sales. So instead of losing 40 customers out of 100, you might only lose 25-30.

That might not sound revolutionary until you do the math. If your average order value is ₦15,000, and you normally lose 40 orders monthly to abandonment, that's ₦600,000 in lost revenue.

Recovering even 25% of those abandoned orders means an extra ₦150,000 monthly - just from customers that were already interested in buying.

Setting Up Your Abandoned Order Recovery Strategy

The best part about this feature is that it works best when it feels personal, not automated.

For your first reminder (sent 1 hour after abandonment): Keep it simple and helpful. "Looks like something went wrong with your order. Here's a quick link to complete it."

For your second reminder (sent 1 day later): Maybe add a bit more context. "Still thinking about those items in your cart? No pressure, but they're still available if you want them."

For your third reminder (sent 3 days later): This might be your last chance, so consider adding urgency or value. "Last reminder about your order. Want to complete it or have any questions?"

The key is sounding like a helpful business owner, not a desperate salesperson.

The automated abandoned order recovery emails & sms feature is available on the Pro plan and Growth plans. Download the app here and subscribe to unlock this amazing feature for business growth.

Your Next Step

If you've been losing sales to abandoned orders (and let's be honest, every online business does), this feature can help you capture revenue that's currently walking away. The setup takes about 10 minutes. The potential return lasts as long as you're in business.

Because here's the thing: those abandoned orders represent customers who already wanted to buy from you. They just needed a gentle reminder to follow through. And now, you can give them that reminder automatically, professionally, and effectively.

Your almost-customers are waiting, and it's time to bring them back!

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