Grow Your Revenue & Customer Retention With the New Loyalty Points Feature on Bumpa

The average business owner goes through a lot of things in business that make them understand that business goes beyond just making one sale. 

Situations like losing your Instagram account, a new business selling cheaper, someone else increasing their ad spend, or even a new customer telling you they bought because an old customer referred them, make you realise that sometimes the most valuable tool in your business is the customers you already have. 

This is one of the reasons we’ve built the loyalty points program feature on Bumpa. 

Business.com says that returning customers spend 67% more than new customers, and loyalty programs can contribute as much as 20% to a business’ overall revenue, so we’ve built a way for you to engineer loyalty into your business operations with the loyalty points program feature on Bumpa. 

What Is Loyalty Points? 

It’s simple: loyalty points basically reward customers for every successful purchase with points they can use as money to buy something or get discounts later. 

Think of it like a cashback system, just that it’s not actual cash, but it is something they can convert into a discount to use for another purchase, thereby guaranteeing another order. 

Are Loyalty Points A New Phenomenon? 

Absolutely not. Most of the biggest brands in the world have loyalty points programmes in different formats. Brands like McDonald's, Starbucks, and even local brands like Ebeano, Blenco etc. 

Believe you me, I have used many an Ebeano point to get a discount on my order or even pay for items in my basket. 

Airlines have loyalty rewards, so do financial apps and other brands across different industries. 

So what we have done now is to put this system in your hands as a business owner. Giving you the tools that big businesses use to succeed, no matter the size of your business, customer base, or operations. 

Why Should You Activate A Loyalty Points Program?  

A. Cheap Marketing

It’s cheaper to retain an old customer than acquire a new one. If it only costs you N100 as potential cashback to make an old customer choose you again, that is very, very cheap marketing. 

B. Loyalty Programs/Customers Make You More Money

Active loyal customers have been seen to increase business revenue by close to 20% compared to non-active or new customers.

This means your business stands to make more money in the long run than a business without a loyalty program. 

C. Loyalty Points Can Be A Competitive Advantage

With so many competitors in the market, the fact that your customer knows they have points with you can be the reason they decide to buy an item from you instead of going to your competitor. 

D. Increased Customer Retention

Loyalty programs have been seen to increase customer retention by over 35%. 

How Does Loyalty Points Program Work on Bumpa? 

1. You choose the channel (s) you want to reward & set it up in a few minutes. Choose your earn rate, if website or non-website orders can earn points, your point value, points earning limit, expiration timeline, set reminders for points usage, and much more. 

2. Easy to Track: You can easily see how much each customer earns on an order; the customer can view their loyalty points on your website, view loyalty points analytics, and much more on your Bumpa dashboard. 

3. Edit or Stop Anytime: You can choose to discontinue your loyalty points programme, edit it or delete it as you may please. 

4. Control Who Has Access: You can choose the staff member who can apply it to orders or even create, edit or delete loyalty programs. 

How To Activate Loyalty Points

You can watch the tutorial video here, or follow these steps:

1. Open your Bumpa app at app.getbumpa.com 

2. At the Menu Bar on the left side of your screen, click on Loyalty Programs.

3. Click on Points. 

4. Select one of the channels you want to set up points for (Website orders or Non-website orders)

5. Enter the amount that users have to spend to earn 1 point. Eg: Every N20,000 spent earns 1 point. 

6. Enter what 1 point is worth. Eg: 1 point is worth N100. 

7. Optional: Put a cap on what a customer can earn in a single order. 

8. Save or Create & Activate Points, and you’re done! 

9. Additional: You can go to Store Customization settings, toggle on Loyalty Points Policy, input your loyalty policy, and click on Save. After saving, the policy will show at the bottom of your website. 

What To Do After Activating Loyalty Points 

Setting up loyalty points is just the first step in getting it to work well for your store; there are a couple of things you can do to get maximum value for it. 

A. Send a Campaign to Your Customers to Inform Them of Your Loyalty Points Programme

You should send an SMS/email to your customers letting them know about your loyalty program, how they can earn and how they can use it on their order. 

In fact, after sending an email, you can also schedule another email a week or a month from now to remind them in case they missed the last notification. 

B. Update your Welcome Email

If you have your welcome email settings turned on, you can add information about your loyalty program to your customers so they know about it and opt into it. 

C. Inform your Customers on Social Media

You can create a video either announcing that loyalty programs are live on your website or create a video showing how shopping that earns loyalty points also works on your store. 

D. Create a Flyer About Your Loyalty Program

You can also create a simple flyer talking about your loyalty program and post it on all your social media platforms. You can also send a BC to your customers informing them about your loyalty points program. 

E. Add Loyalty Cues to Your Website

Besides the loyalty policy in the footer of your website or the box that also shows up on your website, you can add information about your loyalty program on your custom banner, custom message, and much more on your website. 

Frequently Asked Questions

1. Is the loyalty points feature free on Bumpa? 

Answer: Yes. However, to set up advanced settings, you have to be on the Pro, Growth, Scale or Premium plans. 

2. What happens if a customer returns an order they’ve already earned points for?

Answer: The points get deducted from their balance. This also covers cancelled orders. 

3. Can a customer use only loyalty points to completely pay for an order? 

Answer: It depends on the channel. 

For website orders: No. They have to pay at least N100 for the order to be processed

For non-website orders: Yes. A customer can use loyalty points to fully pay for an order. No. The customer still has to pay at least N100 on your website. 

4. Do points expire? 

Answer: That’s up to you. You can set up your points to have an expiry period or not. 

5. Do customers earn points on unpaid or partially paid orders? 

Answer: No. Customers can only earn points on fully paid orders. 

6. How can customers view their points balance?

Answer: On your website. They can log in to your website with the email they’ve used to purchase from you before, and they’ll see their points balance and all the orders they’ve used loyalty points on or earned on. 

7. If I delete my loyalty points program, what happens to the points customers already have? 

Answer: There are two scenarios that can play out here:

I. If you delete one loyalty programme but still have another one active: Your customers' previously earned loyalty points are still valid. 

Ii. If you delete all your loyalty programs & have none left: Immediately, customers stop earning from that channel; however, they have 30 days within which they can still redeem their previously earned loyalty points before their balance eventually expires. 

8. Can my customers use loyalty points with other store discounts? 

Answer: Yes. A customer can use a coupon code and also loyalty points on the same order.  

Conclusion 

We took a lot of care, consideration, and thought into building this feature for you. In fact, we asked members of the Bumpa community on Instagram for feedback on how they want this feature to work before building it out. 

So, it's our sincere hope that you get to enjoy it, use it, and that it does help you grow your revenue and customer retention. 

If you have questions or feedback regarding this feature, please send an email to [email protected]. 

To request a feature you want to see on Bumpa, please request a feature using this link: www.updates.getbumpa.com. 

With lots of love, 

The Bumpa Engage Team💚