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10 Simple Hacks for Marketing your Business in 2023
For business owners, a huge worry is how to grow their business without having to spend so much money doing it. From sourcing for your products to sell, to even day to day operations, running a business can start to look very expensive. While this can be quite disarming, there are hacks to make sure that starting out a business doesn’t mean you have to end up spending all your savings or borrowing money.
Related: 10 Small Business Ideas you can start with 20,000 in Nigeria.
When you’ve figured out what business you want to do and have finally set up everything to start, the next step is marketing. Marketing is a crucial aspect of any business, whether it is big or small. It allows businesses to reach their target audience and create brand awareness. However, marketing can be expensive, especially for small businesses with limited budgets.
So now, let’s look into some simple hacks that business owners can use to market their businesses effectively and affordably in 2023. These hacks are designed to help businesses increase their visibility, attract more customers, and ultimately grow their businesses.
10 Simple Hacks for Marketing your Business in 2023
1. Take your Business Online
Taking your business online is like illuminating an entire house in a dark street. It grabs the attention of everyone passing by and before you know it, word of mouth will spread like wildfire. With more visibility and eyeballs on your brand, your customer base will grow exponentially. The best part? You don't have to spend a fortune to achieve this. With an app like Bumpa, you can get a website up and running in minutes, integrate your social media thereby opening up a world of opportunities to take your business to the next level.
Related: Create a Website in Minutes with Bumpa
2. Scale with Social Media
Creating a social media business page is a simple yet effective hack for marketing your business in 2023. With billions of users worldwide, social media platforms like Facebook, Instagram, Twitter and more provide a cost-effective way to showcase your brand and reach potential customers. Share your products, post engaging content, and interact with your followers to turn your social media presence into a powerful marketing tool. Create your social media business page today and watch your brand soar!
Pro tip: With the Bumpa app, you can connect your Instagram business account and start selling 5x more. Reply messages faster, share products and close deals faster, and even send your customers invoices and receipts to show more professionalism!
Related: Connect Instagram to your Bumpa App
3. Go Hard on your Content
Content marketing is an affordable and incredibly effective way for businesses to market themselves. By creating valuable and informative content, businesses can attract and engage their target audience, leading to increased brand awareness, customer loyalty, and ultimately, sales. Don't just treat content as a mundane task to check off your to-do list. Instead, use it as a powerful tool to showcase your expertise and provide solutions to your customers' pain points. For instance, if you sell makeup brushes, you can help your customers achieve their perfect makeup looks by posting quality images and videos and creating content on how to use the right brushes or maintain them. By doing so, you'll not only attract more customers but also establish yourself as a trusted authority in your niche.
4. Do Not Forget the Power of Hashtags
Hashtags are the secret sauce to increasing your social media reach. They not only categorize your content and make it easily discoverable, but they also allow you to tap into trending conversations and reach a wider audience. By using relevant and trending hashtags, you can boost your brand's visibility and engage with potential customers who are interested in what you have to offer. So don't underestimate the power of hashtags – use them to your advantage and watch your social media presence soar!
5. Collect & Store Customer Data
One of the most crucial aspects of running a business is collecting and storing customer data, such as phone numbers, email addresses, and home addresses. Not only does this help reduce conversation time when a customer returns, but it also eliminates the stress of them having to provide their information repeatedly. And, with their permission, you can easily remarket to them! Imagine having a loyal customer base that trusts you with their information and comes back for more because they know you've got their back. By collecting and storing customer data, you're not just growing your business, you're building relationships that last.
Related: Store Customer Data with your Bumpa app by recording customer information
6. Use that Data to Remarket to your Customers
Remarketing is the secret weapon that many businesses overlook, but it could be the key to unlocking your brand's full potential. By engaging with customers who have already interacted with your brand, you can keep your business front and centre in their minds, even when they're not on your social media pages or website. With the customer data you've collected safely stored on your Bumpa app, you can send targeted email and SMS campaigns that are sure to grab their attention. Don't miss out on the opportunity to build lasting relationships with your customers and grow your business — remarketing is the way to do that.
Related: Send SMS & Email Campaigns to your Customers from your Bumpa App
7. Invest in Customer Service
Customer service is the lifeblood of any business. It’s the first impression your customers get of your brand, so why not make it a memorable one? By investing in your customer service, you're not only ensuring that your customers are happy and satisfied, but you're also opening up the door to potential referrals and positive word of mouth. After all, who doesn't love a business that treats them like gold? And interestingly, delighting your customers does not have to be a daunting task. In fact, there are simple and effective ways to improve your customer service and make a lasting impression.
Related: How Customer Service can Reshape your Small Business
8. Ask your Customers for Reviews
A powerful way to build trust with potential customers is through reviews from happy customers. Creating a Google My Business profile and asking customers for reviews is a great way to showcase the quality of your service or product. And don't just let those reviews sit on the platform – share them on your social media pages for even more visibility.
Pro tip: Create a highlight on Instagram or a pinned tweet thread on Twitter solely for reviews. This not only makes it easy for potential customers to see your collection of positive reviews, but it also adds a touch of authenticity and transparency to your brand.
9. Leverage on Community
One of the best ways to grow your business is by finding like-minded business owners who can provide you with valuable insights and opportunities for partnerships. By joining a community that aligns with your business goals, you open up a world of possibilities for growth and success. In the Bumpa Community, hundreds of business owners leverage on the connections and resources provided by the community every day to learn, grow and succeed. From workshops to tutorials and more, you can unlock your business's full potential by joining this thriving community today as a pro subscriber.
Related: Join our Community!
10. Offer Freebies when You Can
Offering freebies is a great way to attract new customers and retain existing ones. Customers love getting free stuff, and they are more likely to remember and recommend your business if you give them something for free. You can offer free samples of your products, a discount or coupon, or even free delivery. The key is to offer something that is valuable to your customers and that they will appreciate. By doing so, you build goodwill and establish trust, which can lead to more sales and repeat business. Moreover, offering freebies can be an effective way to get new customers to try your products or services, which can help you gain a competitive edge in the market.
Conclusion
Marketing a business, whether small or big, doesn't have to be expensive or complicated. With the right hacks and tools, any business owner can effectively promote their brand and attract more customers. By taking advantage of online platforms, creating valuable content, collecting and leveraging customer data, investing in customer service, and building a strong community, businesses can establish themselves as trusted authorities in their niche and grow their businesses. So, don't let a limited budget hold you back from achieving your business goals – try out these hacks and watch your brand soar in 2023 and beyond!
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