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8 Ways to Make Your Business Social Media Page Stand Out!

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Petra Nna .Oct 3, 2024

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Social media has evolved beyond being a space where people can post their thoughts or images, and catch up with friends and happenings around the world. With social commerce on the rise, more and more people are confidently shopping on social media, sometimes completely bypassing business websites.

More than just being a place where businesses can also sell, social media is a perfect tool for businesses to be closer to their customers, build camaraderie and loyalty, and on the other hand, is the perfect tool for customers to know more about the businesses they patronise.

With all the benefits social media offers to businesses and with the stiff competition from other brands also on these platforms, it’s important to do everything in your power to make your business’s social media page stand out from the crowd.

In this article, we will share 10 ways to do just that!

Table of Contents

  1. Have a Clear Brand Identity

  2. Use Compelling Visuals

  3. Make Your Content Engaging

  4. Have a Consistent Posting Schedule

  5. Interact with Your Followers

  6. Jump on Appropriate Trends

  7. Use Data for Your Content Strategy

  8. Spruce up Your Social Media Bios

1. Have a Clear Brand Identity

This makes your business stand out!

Have a Clear Brand Identity

Having a clear brand strategy and identity helps define and showcase your brand’s unique values, voice and visual elements consistently across your social media platforms, and this not only enhances brand recognition, but it also sets you apart from your competitors. You need to be able to create an identity that people can associate with you, without mistaking you for another business.

A strong brand identity helps to cultivate trust, loyalty, and credibility among your audience, making it easier for them to recognise and engage with your business.

Some tips to help you create a clear brand identity:

  1. Choose Brand Colors and Fonts: Select a color palette and fonts that align with your brand's identity and use them consistently across all marketing materials.

  2. Craft a Brand Voice: Develop a tone of voice that represents your brand – whether it's friendly, formal, or humorous – and use it consistently in all communications.

  3. Consistent Branding: Ensure consistency in branding across all platforms, from your website and social media to packaging and customer service.

  4. Tell Your Story: Share your brand's story with your audience. People connect with narratives, so make yours compelling.

  5. Engage with Your Audience: Build relationships with your customers through engagement on social media, responding to feedback, and providing valuable content.

Related: The Next 9 Social Media Campaign Ideas You Must Try for Your Business

2. Use Compelling Visuals

Compelling visuals make your brand unforgettable!

Use Compelling Visuals

Image source: Fentybeauty

You know how sometimes when you’re scrolling through your feed on social media, an image or a video thumbnail just jumps out at you, and you just have to take another look? That’s a compelling visual.

When you use eye-catching visuals, such as striking images and well-crafted graphics, you draw people in and make them take notice of your brand. You also appealingly showcase your products, making people feel like they just need to have it. Lastly, high-quality visuals show professionalism, attention to detail, and a commitment to excellence.

Related: How to Take the Best Product Pictures with Your Smartphone

3. Make Your Content Engaging

Build meaningful connections through content!

Make Your Content Engaging

Image source: Bloom Womenswear

People say ‘Content is King’ and they didn’t lie. Everyone consumes content and in this digital era, it’s even easier for them to find. Because there’s so much content out there, yours has to stand out.

Engaging content is key to capturing and retaining the attention of your audience. It’s not just about putting out information; it’s also about sparking conversations, eliciting emotions and fostering meaningful connections with your customers.

Here are some things to remember about content:

  • Informative posts position your business as a knowledgeable authority in your industry. You can share valuable insights, tips and updates to educate your audience and build credibility.

  • Interactive posts and quizzes invite your audience to participate actively and also provide valuable feedback for your business. They’re also a great way to make your audience feel heard.

  • Behind-the-scenes content gives a personal touch to your brand and allows customers to see the people behind the product or service they love.

  • Customer testimonials are powerful social proof that can sway potential customers. Showcase real-life experiences and positive feedback from satisfied customers to build trust for your business.

Related: Why Customers Aren’t Buying from you on Social Media & How to Fix It!

4. Have a Consistent Posting Schedule

This is the key to staying relevant and engaging your audience!

Here’s an interesting tip: social media algorithms often favor accounts that post regularly, showing their content to more users and increasing brand visibility. You can take advantage of this.

Also, when you maintain a consistent posting schedule, you establish a sense of reliability and dependability with your audience. They come to expect your content at certain times, leading to increased engagement and brand recall. This also shows your audience that you are active and committed to providing them with valuable content on a regular basis.

Remember, it's not just about posting for the sake of it. Quality content is still paramount.

Related: 20 Hacks to Increase your Business Social Media Followers

5. Interact with Your Followers

Make them feel seen and heard, and they’ll always come back!

Engagement is the heartbeat of any successful relationship. It goes beyond just numbers and metrics; true engagement is about creating genuine connections that foster trust and loyalty with your audience.

Prompt responses are key to showing your audience that you value their time and input. Whether it's responding to messages, comments, or inquiries, being prompt in your communication demonstrates attentiveness and a commitment to customer satisfaction.

Note: Customers don’t like being responded to days later. As much as you can, always respond within 24 hours.

6. Jump on Appropriate Trends

They’re great for visibility, especially when done right!

Jump on Appropriate Trends

One of the biggest movies to ever hit the world was Barbie, and it became a trend that a lot of businesses jumped on.

Social media users absolutely love their trends. When a brand jumps on a trend the appropriate way, users love it even more.

When you tap into relevant trends, you show your audience that you’re fun and in tune with current events and conversations. You also have the opportunity to reach a wider audience and this can lead to increased brand visibility, new followers and expanded reach for your content.

However, it's important to be mindful of the trends you choose to engage with. Ensure that the trends align with your brand values, resonate with your target audience, and are appropriate for your business. Jumping on irrelevant or controversial trends can backfire and damage your brand reputation.

7. Use Data for Your Content Strategy

Numbers don't lie, they reveal the why!

Use Data for Your Content Strategy

Data helps you understand the kind of content that will resonate with your audience. Instead of flying blind, you can use numbers to understand patterns, content consumption styles and what your audience wants to see.

Analyzing metrics like engagement rates, post reach, and audience demographics provides valuable insights into what content works best for your audience. This data helps you understand their preferences, behaviors, and the type of content that captures their interest.

You can take it further by also using your Bumpa app to analyse shopping patterns and use it to create content to sell more. The Bumpa app shows you important data like your most sold items and more!

Related: 7 Ways That Business Analytics & Data Can Help Your Business Grow

8. Spruce up Your Social Media Bios

Your bio is your brand’s first impression!

Your social media bio is your brand's virtual calling card, often the first point of contact for potential followers and customers. To make a strong first impression and effectively communicate your brand identity, it's essential to spruce up your social media bios with clarity, creativity, and a touch of personality.

A well-crafted social media bio provides a snapshot of who you are, what you do, and what sets you apart. Start by clearly stating your brand's value proposition or unique selling points concisely and engagingly. Use keywords relevant to your industry to improve discoverability and attract the right audience.

Injecting creativity into your social media bios helps them stand out amidst the sea of profiles. Consider incorporating humor, puns, or a compelling tagline that reflects your brand's personality. Remember, your bio is a prime opportunity to showcase your brand's voice and make a memorable impression.

Related: Best Instagram Business Pages We’ve Ever Seen…And How to Be Like Them!

Conclusion

Purchasing decisions are now influenced by social media, so having a standout social media page is more important than ever. With platforms like Instagram and Facebook becoming key channels for product discovery, customer engagement, and sales conversions, creating a fantastic social media page has numerous advantages. You can increase brand visibility, attract new customers, foster customer loyalty, drive website traffic, and ultimately boost sales. Good luck!


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