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10 Must-Do Things Before Black Friday to Ensure You Sell Out!

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Petra Nna .Oct 19, 2024

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As Black Friday draws closer, the anticipation in the air is palpable for both business owners and their customers. It’s not just any other shopping day; it’s an opportunity to boost sales and attract new customers for business owners, and it’s a chance to save some money for customers.

And with the state of the economy now, everyone is looking to save a naira or two.

This means that if you’re prepared and have the right deals as a business owner, you may make sales even beyond your wildest imagination! Your Black Friday marketing strategies have to be on point, your inventory management and order processing have to be spot on, and even how you communicate with your customers can be a game changer.

In this article, we’ll dive into 10 must-do things before Black Friday to ensure you don’t just participate but become a Black Friday success story. This checklist will help you sell out and stand out this Black Friday. Let’s get into it!

Related: 6 Email Campaign Ideas to Increase Black Friday Sales

Table of Contents

  1. Plan your special deals early

  2. Get plenty of stock ready

  3. Create your marketing strategy

  4. Give special deals

  5. Make your website better

  6. Make sure your team is ready for Black Friday

  7. Attract more customers before Black Friday with a pre-sale

  8. Keep an eye on your rivals

  9. Gather customer emails

  10. Stay neat and tidy

1. Plan Your Special Deals Early

Plan Your Special Deals Early

To sell a lot on Black Friday, you must first consider the special offers you want to give. Do you want to have discounts for everything in your store, deals like buy-one-get-one-free, or special discounts on certain items? Think about what your customers would like the most.

When you have your deals decided, make a detailed plan on how to tell people about them. You can use social media channels like Facebook, Twitter and Instagram, send out engaging email newsletters, showcase your deals on your website banners, and even use ads to spread the news of your Black Friday campaign.

Whatever you do, make sure that your deals reach your audience effectively because this will make a significant impact on your Black Friday sales.

Related: 15 Effective Ideas for Running Sales with Discounts & Coupons

How the Bumpa app helps here:

With the Bumpa app, you can:

  1. Send emails and SMS to your customers, telling them about your campaign. You can use this to start marketing your campaigns ahead of time, getting more people to be aware and start planning their pockets.

  2. You can customise your Bumpa website by adding banners to let your customers see your deals once they land on your website.

2. Get Plenty of Stock Ready

Get Plenty of Stock Ready

One big problem on Black Friday is running out of things people want to buy. Look at your past sales to figure out what items are usually popular and hot sellers. Make sure to order lots of these items so you don't run out when sales go up. It's better to have extra stock than to miss out on sales because you don't have enough.

But in case you don’t want to commit to buying more stock than you may need, an alternative is to plan out how much you want to make (your sales target) and buy inventory that will hit that amount, with maybe just a little extra in case you do hit your sales target. Remember, planning is key.

Related: 5 Reasons Why Your Business Needs an Inventory Management System

How the Bumpa app helps here:

With the Bumpa app, you can:

  1. Track and manage your inventory as you go through your Black Friday campaign. With each recorded order, your inventory is automatically updated and this means that you’re always aware of how much stock you have left. This is great for preventing overselling.

  2. Use historical data from your previous sales to understand how your customers shop. On the app, you can see your best-selling products and what you’ve sold most each month of the year, giving you enough data to create your inventory for Black Friday sales.

3. Create Your Marketing Strategy

Create Your Marketing Strategy

When it comes to Black Friday, you need a good plan to tell people about your deals. The more people know about your campaign and the deals you’re giving away, the more people you’re going to get to shop, and even become constant customers. Here's how you can do it:

  1. Social Media Buzz: Use platforms like Facebook, Instagram, and Twitter to share your special offers and create excitement. Example: Post sneak peeks of your Black Friday deals on Instagram stories to build anticipation.

  2. Targeted Ads: Consider running ads that are aimed at specific groups of customers who might be interested in your products. Example: Run a Facebook ad targeting users who have shown interest in similar products in the past.

  3. Email Campaigns: Send out teaser emails before Black Friday to give your subscribers a heads-up, and reminder emails to keep them excited. Example: Send a "Countdown to Black Friday" email with sneak peeks of your deals to create anticipation.

How the Bumpa app helps here:

With the Bumpa app, you can:

  1. Run targeted ads to your Bumpa website by connecting Facebook Pixel to improve tracking and helping you target the right audiences for your business.

  2. Send out email and SMS campaign teasers to your customers.

4. Give Special Deals

Give Special Deals

One of the keys to a successful Black Friday campaign is to offer what no one else is offering. You have to dig deep and find a special deal that will make heads turn, and make customers start running to your website. Here are some examples of deals you can offer.

  1. Limited-Time Offers: Give discounts that are only available for a short time, like one day only. Example: Offer a "Flash Sale" with 50% off on selected items for just 24 hours.

  2. Bundle Deals: Combine different products and sell them at a lower price as a set. Example: Bundle a phone case with a screen protector at a discounted rate when purchased together.

  3. Discount Codes: Provide special codes for your loyal customers to get extra discounts. Example: Offer a unique discount code to your email subscribers for an additional 15% off during Black Friday.

How the Bumpa app helps here:

  1. Create quick-timed discounts on special products or all across your Bumpa website in minutes.

  2. Set limits on your coupon codes to control how they are used. For example, you can set how many times a coupon can be used, or how many times a customer can use a particular coupon.

  3. Set free shipping on minimum spend. This means your customers need to meet the amount set by you when shopping on your website to qualify for free shipping. This is a great way to incentivise them to buy more and increases how much you can make from each customer.

5. Make Your Website Better

Make Your Website Better

It’s important to make sure that your website is ready to handle lots of visitors, as that typically tends to happen with Black Friday. Look for any issues on your website and fix them so everything works smoothly. Also ensure that buying things on your website is easy and simple for customers.

Here are some things you can check:

  • Check that all product links lead to the right pages without any errors.

  • Compress images and videos to speed up loading times.

  • Simplify the checkout process by allowing guest checkouts and multiple payment options.

  • Offer a live chat option for customers to inquire about product details or shipping information.

Related: How to Optimise your Bumpa Website for more Visibility on Google

How the Bumpa app helps here:

  1. Your Bumpa website is optimised to handle hundreds of thousands of customers without crashing, enabling you to run your sales without any worries.

  2. You can add both short and long descriptions to your products, making it easier to add proper details to your products and also include Black Friday related keywords.

  3. Your customers can live chat with you via WhatsApp, making it easier for you to attend to their enquiries and close sales faster.

6. Make sure Your team is Ready for Black Friday

Make sure Your team is Ready for Black Friday

Your staff is key to giving customers a great experience during this period. Train them to manage the extra people, help shoppers with questions, and give top-notch service. Teach them about your products and how to deal with any issues that pop up. With the right prep, your staff can make Black Friday a breeze for everyone!

How the Bumpa app helps here:

  1. You can add your staff to your Bumpa account, and they can also manage and process orders as they come in, reducing the amount of time you need to spend processing orders yourself.

  2. You can create a Bumpa terminal account for collecting payments and add your staff as well. This helps them also confirm payments from customers (without waiting for you). The Bumpa terminal sends payment confirmations to WhatsApp, and while your staff get the alerts, they won’t see your account balance.

7. Attract More Customers before Black Friday with a Pre-Sale

Attract More Customers before Black Friday with a Pre-Sale

Building up excitement ahead of time can bring more people to your store. You might want to give a sneak peek or early access to your specials for your regulars or email subscribers. This can create buzz and make customers excited to shop with you when your sales campaign starts.

For instance, you could send out an email to your loyal customers a day before Black Friday, offering them an exclusive sneak peek at the deals that will be available. This can make them feel special and build anticipation for the upcoming sale.

How the Bumpa app helps here:

  1. You can send emails and SMS to your loyal customers via the Bumpa app if you have recorded their details before. The Bumpa app allows you to save unlimited customer details.

  2. You can set up timed discounts and coupons for your entire website or specific products that you want to run a sale on.

8. Keep an Eye on Your Rivals

Keep an Eye on Your Rivals

It's important to watch what other businesses in your space are doing this period. You want to keep an eye on their price points, the kind of promotions they’re running and even the kind of content they’re putting out to see how you can offer better deals and apply more interesting ways to attract more customers.

You can also pay attention to their customer reviews to understand what people like or dislike about their products or services, and use that insight to improve your own offerings.

9. Gather Customer Emails

Gather Customer Emails

If you haven’t been gathering your customers’ emails, it’s not too late to start, because beyond keeping in touch with them, you way to start offering special discounts, early access to Black Friday sales or even just informing them about your upcoming Black Friday campaign. This is because people who have bought from you before are more likely to shop from you again and even recommend you to their friends.

How the Bumpa app helps here:

  1. You can save customers’ details on the Bumpa app and access them at any time. They’re there, forever. You can save details like their phone number and emails and even their social media handles.

  2. You can send emails & SMS to your customers, and even segment your customers based on whatever criteria you choose for better personalised content.

10. Stay Neat and Tidy

Stay Neat and Tidy

Black Friday can get a bit crazy, so it's important to keep things in order. Keep good notes about what you have to sell, the orders you get, and any questions customers ask. Use a system to keep track of sales, check how much stock you have left, and solve any customer problems quickly. Being organised helps you manage the busy times well and make shopping easy and enjoyable for your customers!

How to Use the Bumpa App: The Ultimate Guide For Small Business Management

How the Bumpa app helps here:

The Bumpa app is a business management that helps you stay neat and tidy! You can track and manage your inventory and orders, set up your website and use it to sell or run your Black Friday sales comfortably, create and manage your discounts and coupons, track the money going in and out of your business, see your business performance with detailed analytics, track and manage your staff and even manage multiple locations!

Conclusion

By following these 10 essential steps before Black Friday, you can set yourself up for success and maximise your sales potential. Taking the time to prepare, organise and strategise will help you make the most of this crucial period for business owners and ensure a profitable and smooth Black Friday experience.

Remember, early preparation is key. So make sure to start now!


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