Cook-A-Thon: 5 Lessons Every Business Owner can Learn from Hilda Baci!

If you’ve been on any social media platform this past weekend, then you already know what the gist is! As a proud woman and Nigerian myself, this is one story that has been so exciting and inspiring!

In Nigeria and even other countries, people are talking about Hilda Baci, a 27-year-old Nigerian and chef who has now unofficially broken the Guinness World Record for the Longest Cooking Marathon by an individual. On Monday morning, she smashed the current record of 87 hours and 45 minutes set by Guinness World Record holder, Lata Tandon.

At the time of this article, she’s still going! Her initial target was set for 96 hours, but she has now surpassed it and is gunning for a new number; 100 hours. Talk about being a superwoman!

And she hasn’t been alone in her inspiring journey. Upon hearing about the feat she’s trying to achieve, Nigerians in Lagos started to troop out in their numbers to show support, standing in the rain and spending nights with her. Although her attempt has not been officially registered as a success, Nigerians couldn’t be prouder of her, and it’s very evident in the outpouring of support that has been witnessed both physically and on social media.

Amidst the excitement and celebration, there are valuable lessons that business owners can learn from Hilda's journey towards success.

Related: 4 Reasons Why Customers Aren’t Buying from you on Social Media & How to Fix It!

5 Things Every Business Owner can Learn from Hilda Baci

1. Opportunity + Preparedness = Success

Hilda had been preparing for this moment for five years, and as one can see, preparing for your big break is important. It can come at any time, and you need to be ready to prevent you from missing out on the opportunities that come your way.

2. Your dreams are valid

Hilda's achievement demonstrates that no matter how lofty your dreams are, they are valid and achievable. As a business owner, you should take this opportunity to remind yourself that your dreams are worth pursuing, and nothing you think or dream of achieving is too big. You can do it!

3. A Closed Mouth is a closed destiny

Speaking openly about your business and marketing it effectively is essential. You need to be able to do it before anyone else can do it for you. Hilda's social media and PR game were on fire, and her consistent communication about the cook-a-thon and her plans undoubtedly contributed to her success. More people came out for her as time went on, and more people talked about it on social media. As a business owner, talk about your business, carry it on your head, speak about it proudly and watch how others will do the same for you.

Related: 10 Ways to Get more Customers & Increase Sales for your Business

4. Collaboration is key

Hilda did not accomplish this alone, but with her team, sponsors, friends and a supportive Nigerian community. Collaboration is important, and you have to learn how to do it as a business owner. You need to understand the value of collaboration and partnerships and how they can contribute to the success of your business.

5. Persistence pays off

Persistence towards a goal is necessary, and eventually, it pays off. Hilda's persistence is evident in the time she spent preparing for this moment, and ultimately, her hard work paid off. As a business owner, you need to stay the course and keep your eye on the prize, even in the face of challenges. And remember, your persistence will eventually pay off.

Conclusion

There’s no story that we cannot learn a lesson or two from, especially an inspiring one like Hilda’s. In the business world, learning from other people's experiences is essential, and Hilda's story provides valuable lessons for business owners. Preparedness, tenacity, and collaboration are all traits that can contribute to the success of a business.

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