4 Reasons Why Customers Aren’t Buying from you on Social Media & How to Fix It!

One of the first things any business does, especially when you’re just starting out is to set up a business page on all the popular social media platforms. Twitter, Facebook, Instagram and even TikTok and WhatsApp all have marketplaces now with tons of businesses and customers to patronise them.

Now, with that amount of competition out there, it can be quite difficult to stand out, especially when you’re just starting out. This is why you need to build a content strategy for your brand, and put out the best content out there. The competition is stiff and you have to stay ahead of the game.

But what if you’ve done all of this, and you’re still not getting customers? Have you considered that there might be some things you might be missing? If you’ve wondered what you’re possibly doing wrong, we’ve made a list and you might find it on this list. But it doesn’t end there, we’ve also compiled the solutions for you as well.

Related: These Common Business Mistakes May Lead to Permanently Losing Customers!

Why Customers Aren't Buying from You on Social Media & How to Fix it!

1. They don’t want to send a DM for price

I’ll be straight with you. Customers hate this a lot. Most times, customers assume that the reason you’re hiding the price of an item is because you’re giving different prices in the DM, and this thought builds mistrust. Many buyers will tell you that they would rather know how much an item costs before sending a DM, rather than sending one only to find out that they cannot afford it because the cost is high. This is their time and yours even, completely wasted. Customers do not appreciate this at all and would rather go to a business that’s offering them transparency.

What you should do:

It’s simple; put up the price with every single post. The more detailed your post is, the better the chances of people coming to your DM actually purchasing. This also reduces the noise in your DM as only serious customers would send a message. This is because they’re armed with all the information they need and have already made a decision.

2. They can’t find any reviews

You might be thinking that customers aren’t buying from you because your prices are high, or you’re not doing enough marketing, and meanwhile, it could be a simple problem of customers not trusting your brand because quite simply put, there’s no proof that anyone else has shopped with your brand and liked it. Some shoppers have mentioned that because some social media vendors have given shopping on social media a bad reputation, they tend to scout for reviews from previous shoppers before deciding to trust a brand with their money. Once they do not see any of these on your social media page, they’re going straight to another brand.

What you should do:

Reviews are gold for your business. Gather them; tell your customers to talk about their order and take screenshots, tell them to send you videos. Compile all of these and put them in one place on your social media where it’ll be easy for new customers landing on your page to find. For Instagram, it could be a highlight titled “reviews”. For Twitter, make your reviews thread your pinned tweet on your timeline. This way, any customer that lands on your page sees your reviews, and it’s also easier for you to share with a skeptical customer.

3. They don’t trust you yet

Some customers land on a social media page and get the vibe that this isn’t a business they can give their money to. And they cannot be blamed for feeling that way with internet scams on the rise. Some of them may be scarred from a previous experience. It is also entirely possible that they’ve never seen your business anywhere before. Even as a new business, you need to portray an aura of confidence and thought leadership, to get potential customers to trust you enough to make that first purchase.

What you should do:

1. Create engaging content that actually gets your followers to interact with your content and your page, because the first thing people want to see is that the number of followers you have are actual humans.

2. Set up your Google My Business page, so that your customers who do a search can find your page and even your address. They need to feel that they can be able to reach you anywhere else besides social media.

3. Set up your website, so that Google searches can also provide a website for them to visit, and feel more trusting of your business. The great thing is that you can set up your website on Bumpa in less than a minute. All you need to do is create an account and you’ll instantly get a fully, functional website. Upload your products and you’re good to go!

Related: How to Optimise your Bumpa Website for more Visibility on Google in 2023!

4. You’re not describing your products well enough

Content is the backbone of social media businesses. You actually thrive based on the kind of content you put out. Is it great and appealing? People will flock to your page. Is it uninteresting and uninspired? People will not flock to your page. Remember this simple rule, and it will guide your content creation strategy.

Content boils down to product description as well. It doesn’t just end at talking about size, or color, or availability, or price. Customers want to understand exactly how a product will work for them.

What you should do:

Take your content creation a step further by adding finer details to your product descriptions. For example, if you’re selling dresses, customers want to see how it’ll look on them, and you can visualise this for them by using models, or modelling your clothes yourself. Take it a step further again by telling them about the material, how it’ll feel on their skin, whether it’s best for hot or cold weather, where they can wear it to, e.t.c.

Conclusion

You can turn your social media following into a robust source of sales and revenue, but if you're struggling to convert followers into customers, it's likely due to some of these factors. The good news is that these issues can be fixed! By taking the time to understand your audience, developing a targeted social media strategy and following the solutions listed above, you can increase conversions and drive sales on your social media.

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