How to Start Selling Phone Accessories Online in 2024

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2023 saw a steady rise in entrepreneurship across Nigeria, and 2024 has continued with that trend. Every day, new businesses are popping up, and most are online, largely thanks to how easy it is to start a small-scale business online. According to the 2023 savings report by Piggyvest, 58% of respondents (which includes people of all ages) listed the most important financial priority over the next 5 years for them as starting or growing a business.

If you’re one of those people, then you already know that there are hundreds of business ideas that you can start with, and there are even small business ideas you can start with as low as 20,000.

But if you’re one of those people who have already decided, and thought about selling phone accessories online, you need to understand how to set up an online store and start selling phone accessories online in 2024. In this article, we’ll break down everything you’ll need!

Why Should You Start an Online Phone Accessories Business in 2024?

According to data by 6Wresearch, the Nigeria Mobile Phone Accessories Market size is estimated to gain traction during 2023-2029. This is probably because the demand for advanced mobile phone accessories in Nigeria is growing because:

1. People are more aware of the latest tech in the mobile phone industry.

2. Thanks to online shopping, it’s easier for people to buy a wide range of products.

3. Products that people would normally have to order internationally are so much easier to find now, again thanks to the rise of small businesses in Nigeria.

These reasons have created a market for selling phone accessories, especially online.

Steps to Starting an Online Phone Accessories Business in 2024

Starting a business, whether online or offline, whether you’re selling phone accessories or not, is no easy feat. It’s always important to start the right way; setting a strong foundation for your business increases the chances of building a successful brand that will also last and grow.

So let’s discuss the steps to starting an online phone accessories business!

1. Understand the Market

It is one thing to know that you want to start a business, but the more important thing is to understand the market you’re going to be selling to. Market research helps you identify trends and demands within the phone accessories industry.

For example, there are a lot of phone accessories out there, by type. You need to understand things like:

1. The phone accessories with the most demand. For example, some of the top phone accessories include phone pouches, cases and covers, screen guards and protectors, wireless chargers, earphones & headphones, and power banks.

2. How much people are willing to spend. Will they be interested in premium products, or want a budget-friendly range of items?

3. What your potential competitors are currently selling, and how they’re pricing it.

4. Who buys more phone accessories between men and women.

5. What customers struggle with the most when trying to buy phone accessories.

6. What kind of marketing strategies are competitors using, which has worked and which hasn’t.

Related: 10 Simple Hacks for Marketing Your Business

Answering these questions will help you understand the market better, who to target and how to target them to make sure you start selling and don’t end up with items that no one wants to buy. You can gather some answers by running a quick survey; do this by setting up a Google form to collect data, share with your friends and family and ask them to share with as many people as they can.

2. Source Quality Products

After you’ve decided on what you’ll be selling and who you’ll sell to, the next step on your list should be sourcing quality phone accessories. This is crucial for your customer satisfaction and long-term success. It also plays a great role in recommendations and referrals from your customers, which is a great marketing strategy.

There are several options for sourcing phone accessories, such as working directly with manufacturers, partnering with wholesalers, or utilising dropshipping suppliers. To ensure you offer high-quality products, research and select reliable suppliers with a good reputation, positive customer reviews, and a track record of delivering quality items.

You’ll Love This: How to Start a Successful Dropshipping Business Online in Nigeria

3. Build a Strong Online Presence

Next up on the list of setting up your business is creating your online presence. To sell online, you need a couple of things, but the most important ones are your business website and your social media pages. Creating your business website or online store increases your credibility and attracts potential customers. And thanks to social commerce, customers also shop on social media all the time now, and it’s an opportunity you can’t miss.

Related: Your Guide to Social Media Marketing for Small Businesses

When selecting an e-commerce platform, consider factors such as:

1. How easy it’ll be to use, and showcase your product offerings.

2. Payment gateway options.

3. Smooth checkout processes for your customers.

4. Intuitive navigation and appealing design.

You can set up your online store in less than 3 minutes with Bumpa, add products to your website and start selling immediately! Download the app to get started.

Also do not forget to optimise your listings by taking high-quality product images, detailed descriptions, and relevant keywords to improve visibility in search engines.

Related: How to Optimise your Bumpa Website for more Visibility on Google

4. Develop a Brand and Image

Effective branding creates a unique identity that resonates with customers, builds trust and helps your business stand out in the competitive market. Craft a captivating brand story that communicates your mission, values, and the benefits of your phone accessories. Consistently convey your brand's message across all touchpoints, including your website, social media, and packaging.

Related: How to Develop an Effective Brand Strategy for Your Small Business in 8 Steps

5. Plan Fulfilment and Shipping Strategies

One of the marks of a successful business is happy customers, and happy customers are gotten from accurate order fulfilment. Customers value fast and reliable delivery and in today’s business space, it’s a strategy that can make you stand out. To manage your orders and shipping effectively, consider using tools like Bumpa, which has an integration with a logistics aggregator that offers shipping services from multiple delivery companies in Nigeria. This makes it easier to compare prices and delivery times and pick the best option for your business.

Related: Everything You Need to Know About Order Processing And Fulfilment For Small Businesses

6. Implement Marketing Strategies

One of the best things about selling online is the different channels and tactics that digital marketing creates for you to explore.

1. Social media marketing can help you reach a wider audience, engage with potential customers, and showcase your products creatively.

2. Search engine optimisation (SEO) techniques ensure your online store appears prominently in search engine results, increasing visibility.

3. Collaborating with influencers who align with your brand can help expand your reach and establish credibility.

4. Content marketing, through blog posts, videos, or tutorials, allows you to educate and inspire your target audience.

5. Co-branded marketing with other brands can open your business up to an even larger audience.

6. Ads help you target and reach millions of people, boosting your business’s visibility and increasing revenue.

7. Enhance Customer Experience

A happy customer will always come back, and when they do, they’ll bring more customers for you. Exceptional customer service fosters trust, loyalty, and positive word-of-mouth. Improving your customer service processes is a way to keep your customers happy, loyal to your business and also eager to spread the word about your products.

Related: 10 Easy Tips on Improving Customer Service for your Small Business

8. Stay Updated with Industry Trends

Finally, it is important to always stay updated! This allows you to adapt your strategies and offerings to stay ahead of the competition. Engage in continuous learning through industry publications, blogs, forums, and social media groups to gain insights and stay informed. Networking with fellow entrepreneurs and participating in relevant communities can provide valuable connections and opportunities for collaboration. You can start by joining the ever-vibrant Bumpa community of business owners! Join here.

How to Start Selling Phone Accessories Online with Bumpa

If you’re looking for the easiest way to start selling phone accessories online in 2024, you should set up a Bumpa account. Bumpa is an easy-to-use affordable software that you can use to set up your store, manage your inventory, track and manage your orders and a lot more. It’s a great tool to organise your processes, without having to break the bank.

With Bumpa, you get:

1. A fully functional business website immediately after you sign up. You can upload your products and start selling immediately.

2. Order management features that let you track order status, record your orders from multiple sales channels and even send off your orders for shipping right from the app.

3. Inventory management features that let you monitor and manage inventory levels, track all your products and even add variations, and see product history.

4. Invoice and receipt generator.

5. CRM features that let you store customer information on the app, and run email and SMS campaigns for more effective marketing.

6. A business analytics dashboard that enables you to see business performance and make data-driven decisions.

And it doesn’t end there! The Bumpa software is a powerhouse tool fit for when you’re just about to start a business, and also perfect as your business begins to grow. Download the app now and check out all the features available to help you kick off your business online successfully!

Conclusion

Every great venture starts with a solid foundation. Selling phone accessories online can be lucrative and easy with the right tools and strategies, as long as you plan them well and be dedicated. But also don’t forget to learn from experience and continuously adapt your strategies. And of course, remember that success may take time and perseverance.

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