Best Instagram Business Pages We’ve Ever Seen…And How to Be Like Them!

Instagram has become one of the hottest online marketplaces to sell on. Although it was originally designed as a platform for personal use, businesses capitalised on the platform’s ability to allow users to share photos and videos with their followers and started using it to showcase their products and services and connect with customers through visually appealing content.

Now, some businesses will tell you that they’ve made their biggest sales through Instagram. For a business that has not achieved that yet, it’s often common to wonder how these brands are pulling off this feat.

Businesses use Instagram to create a strong visual identity by sharing images and videos that showcase their products, services, or brand values. By building a following of engaged users, businesses can drive traffic to their websites, build brand loyalty, and ultimately increase sales.

For example, a clothing brand may use Instagram to showcase its latest designs and reach a wider audience. They could use the platform to create an aesthetically pleasing feed that showcases their range of products and use Instagram Stories to give followers a behind-the-scenes look at their process.

Today, we’re looking at 4 Instagram business pages that pull off this feat easily and are using high-quality content to engage with their followers, create a sense of community and drive sales growth. These examples showcase how Instagram can be a valuable tool for businesses to showcase their products, build brand identity, and generate sales.

Related: 7 Proven Online Sales Tactics to Increase Your Revenue!

Why Should Your Business Be on Instagram?

Before we go further, here’s an important question: Is your business on Instagram? If yes, how are you using Instagram to push your business? Why is it important that your business should be on Instagram?

It’s not just about opening one more social media account for your business because everyone else is doing it. Here are some reasons why your business should be on Instagram.

1. People interact more with businesses on Instagram than any other social media platform.

2. You have an opportunity to reach a super large audience; everyone’s on IG.

3. Instagram advertising is cheaper than other forms of advertising, and you get value for your money.

4. User-generated content - a lot of people are sharing images and videos on IG. Your customers are more likely to share a picture or video about them using your product there than on any other social media platform.

Best Instagram Business Pages & What to Learn from Their Instagram

1. Serah Kassim

Serah Kassim is a women’s wear clothing brand in Lagos, with a simple goal: to empower women with the right fit to feel beautiful and confident.

What to Learn from their Instagram:

The Serah Kassim brand thrives on inclusion and community, as well as presenting engaging, relatable content that the audience can enjoy while they show off their outfits. For example, they use a lot of TikTok voiceovers to present their content which makes it very easily consumable.

They also thrive on UGC (user-generated content) and encourage their customers to share their images, and videos and then reshare them on the Serah Kassim account, thereby creating a lot of faith in the brand and also showing off how their outfits look on actual people.

Lastly, they also run a periodic sales campaign called the Buga sales, which is an event that all their customers look forward to. To create buzz around this campaign, they create a lot of content and also remarket to their customers via emails & SMS.

Related: Your Business’ Social Media isn't Converting Customers? Check Out 8 Marketing Strategies, Calendar & More!

2. Kay’s Perfumery

Kay’s Perfumery is a luxury perfume brand in Nigeria with its own line of products; diffusers, scented candles and perfume oils. Born from the need to use scents that don’t trigger allergies, Kay’s Perfumery prides itself on creating beautiful scents from non-allergenic products.

What to Learn from their Instagram:

Kay’s Perfumery showcases products in detail and posts a lot of behind-the-scenes content, which gives their audience the confidence that they’re truly purchasing products that will not trigger their allergies.

They also post quality images that indicate luxury for their products, thereby selling luxury as a thing that people want to buy. Scents should give you or your home the feeling of luxury, and content on Kay’s Perfumery Instagram page gives you the feeling that it is achievable.

Lastly, they’re very big on customer reviews and have actual posts dedicated to just that, giving a potential buyer an idea of what other actual users think of the brand and their products, and inspiring confidence in them to shop.

Related: 4 Reasons Why Customers Aren’t Buying from you on Social Media & How to Fix It!

3. The Ajala Store

The word Ajala has always been associated with the saying “Ajala the traveller”, and it instantly gives you an idea of what this brand is about. The Ajala Store tags itself as the best travel essentials store in Nigeria and looking through their Instagram, it’s not hard to see why.

What to Learn from their Instagram:

More people have been travelling lately, and the Ajala store has capitalised on that to showcase content that teaches people the need for the essentials they sell, and why they’re absolutely important to have. From passport holders to travelling boxes, you leave the page feeling like you absolutely need to shop for these items.

Their content also showcases how these items they sell can make travelling more fun because we know how stressful it can get. Their content tells you that shopping from them will make your travelling even the slightest bit easier.

Lastly, they share a lot of travel tips and checklists that you’ll need for when you’re travelling; this gives the customer the feeling that they’re not just focusing on selling their products, but on also ensuring that they alleviate the stress of travelling by sharing tips that’ll help with you.

Related: 20 Hacks to Increase your Business Social Media Followers (& Make More Money!)

4. Shopmora

Shopmora is a women’s fashion brand in Nigeria that sells its own designs made with Nigerian fabrics. One of the things that make them stand out is how stylish their designs are; you almost immediately want to buy them!

What to Learn from Their Instagram:

One of the first things is the clean presentation of their outfits. The product images have zero clutter, thereby making you focus on the most important thing in the image; the outfit.

They also use human models, and this immediately lets you see exactly how the fit will look on you and gives a human feel to the brand.

They’re also very big on reviews and user-generated content, dedicating highlights to pictures of their customers in their fits.

Conclusion

Instagram and content go hand in hand, and leveraging that is a great way to put your brand where your customer is and stay ahead of the competition. What these brands have done is use:

• Quality images.

• User Generated Content

• Informational Content

• Reviews

• Videos (both helpful and funny)

• Discounts & Promos

• Remarketing

• Solving pain points

to make their brand stand out, and we all can learn these hacks and use them to grow our business on Instagram, bring in more customers and make more sales!

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