Your Business’ Social Media isn't Converting Customers? Check Out 8 Marketing Strategies, Calendar & More!

Social media is a very strong tool for marketing for small businesses, especially when you’re just starting out and aren’t willing to start spending a lot of money on marketing or to be very honest, don’t even have the money to spare! Because a lot of people are on social media every day and it’s become one of the biggest online shopping channels for them, businesses are taking advantage of that to position their brands where these people can find and patronise them, and the competition is very stiff.

This simply means that as a business trying to get the right customers to find you and shop from you, you have to be at the very top of your social media game. But how about when that isn’t the case, and your social media isn’t bringing in the customers? We’ve compiled some social media marketing strategies for small businesses that you can implement and created a calendar you can use too! Let’s get right into it.

What is social media marketing?

The first question we’ll answer is what social media marketing actually means. While most small businesses assume they’re ‘just posting on social media’, there’s a lot more than that, starting with the fact that it is a marketing channel.

Social media marketing is a form of digital marketing that involves creating and sharing content on social media platforms to achieve marketing and branding goals. The main objective of social media marketing is to build a brand's or business’s social media presence, increase reach and follower engagement, and ultimately drive website traffic, leads, and sales.

A relatable example of social media marketing would be a small business owner who runs a restaurant and wants to increase sales during their slowest hours. They create an Instagram account and start sharing delicious images of their dishes, coupled with compelling captions that encourage followers to visit them. They also start interacting with local food bloggers, and influencers and sharing their posts to build relationships and expand their business reach. This helps them to build a strong and engaging social media presence that helps attract new customers and retain old ones. Additionally, by offering exclusive deals for followers and cross-promoting their new menu and specials on social media platforms, they can persuade potential customers to visit their restaurant during slow hours.

What Social Media Metrics are the Most Important for Businesses to Track?

It doesn’t end at just making a post and hoping for the best; you do need to track the important things that will give you an idea of whether your social media marketing strategy is working out or you need to do more. Depending on the goals for your business, the important metrics may differ for you but for most small businesses, these are the common metrics that are also very important to keep note of.

1. Engagement rate: This is a measure of how much your audience interacts with your content. It includes likes, comments, shares, and saves, and can help you understand which content resonates with your audience.

2. Reach and Impressions: Reach refers to how many people see your content, while impressions refer to how many times your content is seen. These metrics can help you understand the overall impact of your social media presence.

3. Conversion rate: This is a measure of how many people take action on your social media content and website, such as making a purchase or filling out a contact form.

4. Follower growth rate: This metric tracks the change in the number of followers over a specific period, helping you understand the success of your social media growth and marketing strategies.

These metrics can help you understand the effectiveness of your social media strategy, identify areas for improvement, and make data-driven decisions to optimise your social media presence.

8 Social Media Strategies to Make Your Content Convert More Customers.

1. Create a content calendar:

By having a clear plan of what content to share and when to share it, your business can ensure that your brand’s social media presence remains consistent, relevant and engaging. Create a content calendar and post consistently to stay top-of-mind with your audience. Check out our Bumpa 15 Days Instagram Post & Story Content Calendar to help you get started!

Related: 10 Simple Hacks for Marketing your Business in 2023

2. Use relevant hashtags:

Use hashtags to categorise content for your business and connect with your target audience by making your posts more discoverable. By using relevant and popular hashtags, you can increase visibility and reach on social media and attract new followers. E.g, if you sell shoes and want to make a post for the day, a quick search for shoes will show you the relevant hashtags for the day.

3. Make use of Highlights on Instagram:

Highlights are a great way to display the coolest things about your brand, from reviews to new products and lots more! Take, for example, Fenty Beauty on Instagram displays different products on their highlights.

4. Run social media contests:

Contests and giveaways are great tools to improve brand awareness, engagement, and sales on social media. By encouraging tagging, sharing, and participation, you can increase visibility to a wider audience and create a buzz around your brand. Giveaways could include products, cash or even discounts!

Related: 10 Ways to Use Discounts & Coupons to Boost Marketing for Businesses

5. Always include a strong Call-to-Action (CTA) on every post:

“Buy Now! Shop Now! Don’t Miss out!”

A CTA can encourage users to take a specific action after engaging with a post, such as making a purchase or signing up for a mailing list. They can help you create a sense of urgency and drive conversions on social media for your business.

6. Use social proof strategies such as user-generated content (UGC):

Use UGC to create a sense of authenticity and trust by featuring real customers and their experiences. By showing the product or service in use or being enjoyed by real people, you can demonstrate the value that your business is offering. Here’s an example below.

7. Provide value to your followers:

You can provide value in the form of educational and informative content. Show your customers how to use the products they’re purchasing from you, and how it’ll make their lives better. They don’t just want to buy from you, they want to know that their money will be well worth it. Miwabeauty Store, a beauty brand uses its highlights for beauty tips and more informational content.

8. Monitor, analyse and adjust:

The last and most important part is to make sure you’re monitoring your social media analytics and adjusting your strategy based on the data to optimise results. Check out what’s working for you and do more of it!

How Bumpa Can Help You Sell More on Social Media

Now, let’s talk about the fun part!

You can connect your Instagram to your Bumpa app and close sales faster than ever before! How?

1. Respond to messages and share pictures from your phone with your customer on IG through the Bumpa app.

2. Record and share an order with your customer by just tapping a button.

3. Store your customers' information from phone numbers to email addresses and even social media handles on your Bumpa app, and never lose their data again.

And more! Simply connect your Instagram to your Bumpa app by clicking selecting More, selecting Connected Apps and turning on Meta!

Conclusion

Social media is absolutely hot for businesses and when used right, can generate a lot of sales for you. As earlier mentioned, a lot of people are on social media at every time of the day, and this means that with the right marketing and content, you can reach them and convert them! We hope these strategies help you to do more of that.

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