7 Proven Online Sales Tactics to Increase Your Revenue!

“What are the best tactics to increase my revenue from online sales?”

“How can my business optimise my website to increase online sales?”

“How can my business use social media to increase sales?”

“How can I use email marketing to boost my online sales?”

In today’s digital age, especially in Nigeria, the online marketplace is becoming increasingly competitive. More people are starting to understand the convenience of shopping online, and are beginning to trust more brands to deliver on their promise of ease and convenience with online shopping. It’s easier these days to see someone place an order from an ad they found while scrolling through their Instagram than it used to be in the past. And because of this, more businesses are bringing their products and services online, to meet their customers where they mostly are.

Source: Statista

A whopping 76.7 million Nigerians shopped online in 2020, and that statistic has only increased since then. It also is important to note that Nigeria is also starting to move towards a cashless economy, and people are adopting online payment platforms.

Knowing all of these, it is crucial to stay ahead of the curve by utilising the most effective online sales tactics and strategies. Knowing the right online sales tactics can not only help your business increase online visibility but also drive sales and revenue. In this article, we will discuss 7 (Seven) proven online sales tactics and strategies that can help your business boost online sales and increase revenue.

Related: How to Manage Online Orders for Your Business More Efficiently!

7 Proven Online Sales Strategies to Increase Revenue for Your Business

Whether you're a small business just starting out or an established brand looking to grow, these simple tactics can help you succeed in today's digital marketplace. So, let's dive in and explore how you can increase your online sales and revenue!

1. Optimise your Website for Mobile:

A lot of businesses do not consider mobile displays for their websites when building one, but here’s why you should.

A Bumpa website is displayed on mobile.

Firstly, more and more people are using smartphones to browse the internet. Making your website easy to navigate on a mobile device can ensure that these potential customers have a positive user experience when visiting your site. This can ultimately lead to them spending more time on your site, engaging with your brand, and making a purchase.

Additionally, mobile-optimized websites tend to load faster and are more responsive than non-optimized sites, which can have a significant impact on sales. Studies have shown that even a one-second increase in website load time can reduce conversions by up to 7%. By ensuring that your website is optimized for mobile, you can reduce load times and improve the overall browsing experience for your customers, which can help to increase sales and drive revenue.

Pro Tip: Set up your fully functional e-commerce store & website with Bumpa in just a minute! All you need to do is sign up, and you get a desktop and mobile-optimised website for your business! Get your Bumpa e-commerce website here!

2. Advertise Full Refund Policy:

Most businesses do not do this, and it’s a low-hanging fruit that can put you up above them.

Advertising a full refund policy can help increase online sales in a few ways. It can help build trust with potential customers and remove any perceived risk associated with making a purchase from your website or social media. Most customers are sceptical, especially when they’re shopping with you for the first time. By offering a full refund policy, you are basically telling customers that if they are not satisfied with their purchase, they can return it for their money back. This can give customers the confidence to make a purchase knowing that they have the option to return it if it doesn't meet their expectations.

Pro Tip: Set up your refund policy to make sure that it protects your business and does not expose you to possible fraud e.g., a customer using your product and then returning it after it’s been used.

Finally, offering a full refund policy can help build customer loyalty. If a customer knows that they can shop with you knowing that there is no risk involved, they are more likely to become a repeat customer and recommend your business to others. By providing a positive customer experience with a full refund policy, you can help build a loyal customer base and ultimately increase online sales.

3. Run Facebook and Instagram Ads:

Facebook and Instagram have millions of active users, which means that they offer an enormous potential audience for your ads. They also allow for precise targeting based on demographics, interests, behaviours, and more. This means that you can target customers who are most likely to be interested in your products or services, reach them at the right time and encourage them to visit your website and make a purchase.

Facebook and Instagram ads also offer a range of ad formats, such as video, image, carousel, and more. This allows you to create engaging and visually appealing ads that can grab the attention of your target audience and encourage them to visit your website and make a purchase.

Finally, Facebook and Instagram ads offer powerful tracking and analytics tools that can help you measure and optimize the performance of your ads. By tracking metrics such as click-through rates, conversions, and return on investment, you can refine your ad targeting and messaging over time to improve your results and boost your online sales.

4. Remarket to your Customers:

Remarketing helps you to reconnect with people who have already shown an interest in your products or services, whether by visiting your website, viewing one of your products or adding it to their cart. By targeting these audiences with relevant ads, you can remind them of what they were interested in and coax them back to complete their purchase.

Secondly, remarketing can help you to build brand awareness and recognition. By showing your ads to people who have already interacted with your brand, you reinforce your message and brand values, create top-of-mind awareness and help connect with these customers at all stages of the customer journey.

Lastly, it’s cheaper and more cost-effective to market to existing customers or warm prospect audiences, which are most likely to lead to conversions, rather than cold audiences. The philosophy here is simple. A customer who’s purchased from you before and believes they got the value for their money, will buy from you again.

Related: Download 10 FREE Email & SMS Templates for Sales & Remarketing Campaigns!

5. Use Captivating Product Images:

Images help to showcase your products in the best possible light, which can help entice potential customers to make a purchase. When shopping online, customers can't see or touch the product in person, which makes it important to use high-quality images that accurately portray the product's features and benefits.

Also, using quality product images can help to increase engagement with your website and your products. People are naturally drawn to images, so by using engaging and visually appealing product images, you can grab the customer's attention and create an interest in your products.

Finally, image quality can differentiate your brand from competitors. By using unique and visually stunning product images that stand out from the crowd, you can make your products more memorable and encourage customers to choose your brand over other competitors.

6. Put up Customer Testimonials Where it’s Easy to FInd:

Fun fact: most customers will only shop with your brand if they see testimonials of other customers that have shopped with your brand before.

Putting up your customer testimonials provides valuable social proof that your products or services are effective and provide value for money. When customers see that other people have had a positive experience with your business, they are more likely to trust your brand and be influenced to make a purchase. They also show real-life examples that can help potential customers see how your products or services can solve their problems or address their needs. This can help give them the confidence to buy, knowing that your products or services have worked for other customers.

Pro tip: You can put up your customer testimonials in your highlights on Instagram, and make a pinned thread on Twitter so that it’s easy for your customers to find!

7. Offer Giveaways:

Who doesn’t love giveaways? Well, I can tell you for free that online shoppers in Nigeria do!

Giveaways, offers and even discounts can help to create excitement and buzz around your brand and products. People love free things and by offering a giveaway, you can encourage existing and potential customers to engage with your brand and products.

You can also use them to encourage customers to make a purchase. For example, you could offer a discount code or bonus gift to the first 100 people who buy your product after entering your giveaway. This can create a sense of FOMO (fear of missing out) and encourage people to take action on their purchase decision.

Related: 15 Effective Ideas for Running Sales with Discounts & Coupons

Conclusion

By using the proven strategies and tactics for increasing online sales listed above, you can build trust for your business, increase engagement and differentiate yourself from your competitors, ultimately driving sales growth and success in the online marketplace.

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