Tips
8 Easy Sales & Marketing Ideas for Easter Campaigns in 2023
Easter is approaching, and many Nigerians are eagerly anticipating a break from work, delicious food, and spending time with friends to unwind. The season is typically filled with joy, laughter, lots of food, and celebrations. As a business owner or vendor in Nigeria, you should be excited! Why?
Because it's the perfect time for people to want to spend more money and spoil their loved ones, which provides an opportunity for your business to connect with more customers and generate more sales.
So, if you're already thinking about how to entice your customers to buy more, then we're on the same page. Let’s talk about 8 Easter sales and marketing ideas you can use for Easter campaigns to help you boost your sales.
Pro tip: Watch out for Idea 8: I experienced it and it's a very effective strategy.
Related: How you can Use Bumpa Powered Sales to Make More Money this April
8 Easy Sales & Marketing Ideas for Easter Campaigns
1. Easter-themed Discounts:
The one thing any shopper loves is a well-timed discount. Think about it this way. A lot of people are going to be shopping during the season, so seeing a discount that will reduce the amount of money they have to spend will feel like a prayer answered straight from heaven. You can also have time limits for your discounts to create a sense of urgency and encourage your customers to buy immediately. This also helps you not lose out on money while running the discount.
Related: 15 Ideas for Discounts & Coupons for Easter & All Year Long
2. Easter-themed Email/SMS Campaign:
Running an email or SMS campaign during seasons of increased shopping, like Easter, can greatly benefit your business. It creates top-of-mind awareness about your brand and the campaign you're running, and it's an effective way to reach previous customers who haven't bought anything in a while. Additionally, it allows you to inform them about any upcoming discounts or promotions you might have for Easter. Finally, it's an excellent way to capture the attention of customers who don't check your social media pages or website regularly to see these promotions. Make sure your content is themed to fit the season.
Related: Download 10 FREE Email/SMS Messaging Templates for Sales Campaigns
Pro tip: Use your Bumpa app to create discounts and also send personalised emails of SMS to your customers. You can segment your list based on past purchase history, location or any other factor you feel is relevant. Personalise the message to increase the chances of the customer clicking through and making a purchase.
3. Giveaways on Social Media:
If you need an effective way to engage customers and generate leads on social media this Easter season, you can run a giveaway campaign. You can ask people to participate by liking, sharing, commenting or tagging their friends. These methods help you to achieve more people to see your posts, more followers on social media pages and more engagement. After the giveaway, you have a new pool of potential customers that you can market to and convert into paying customers. Offer unique prizes related to your brand or the Easter season, and it should have a "wow" factor that customers will look forward to receiving.
Pro tip: For social proof, make sure to post the winner of your giveaway. This will let people know it's real and encourage them to participate in subsequent giveaways.
4. Bundle your Products:
One great campaign to run this Easter is to combine complementary products and sell them at a discounted price. Let me give you an example. If you sell fashion items like dresses, shoes, and bags, you can bundle dresses and shoes together as a set and offer them at a slightly cheaper price than if the customer bought them separately. This will encourage people to make multiple purchases and also ensure that they enjoy all of the products, while feeling like they've saved money.
Pro tip: To create a bundle that your customers will love and buy, it's important to understand their behavior. This includes what they buy the most and which items complement each other the most in your inventory. Use the business analytics analytics tool on your Bumpa app to get helpful data!
5. Collaboration with Other Vendors:
This is especially important if you want to run a product bundling campaign but don't have the right complementary products. For example, if you only sell shoes, don't let that discourage you from running a campaign. Instead, consider collaborating with another vendor to expand your reach and tap into their audience. This can lead to new customers and wider exposure for your business.
You can also collaborate with other vendors to host an Easter an online sales market, where you and these vendors can put up some of your items on sales and cross promote for each other. If you need a community of vendors, the Bumpa Community is a great place to start!
6. Refer a Friend Discount:
One of the great things about being a merchant who sells quality items and has satisfied customers is that those customers are often willing to bring in more customers. A referral discount is a great way to get your satisfied customers to do the work for you. For Easter, you can offer your customers a discount on their next purchase when they refer a friend who makes a purchase. It could be free shipping, or a certain percentage off. This not only helps you generate more sales but also improves customer loyalty.
7. Handwritten Thank You Cards/Notes and Chocolates:
You can also centre your Easter campaign around showing love and appreciation to your customers. Create Easter cards and write a short note to accompany each one for customers who place an order. Personalise each note to show your customers that they were carefully thought of and are appreciated. Take it a step further by sending these cards and a chocolate gift to your most frequent customers.
This gesture not only shows your appreciation, but also helps generate content for your business. Ask customers to post a picture of their cards on social media and tag your business. This is a simple yet effective way to show your gratitude and get more people to learn about your business.
8. Surprise Gifts at Checkout:
I have a great story to share! Last March, I ordered a bottle of perfume from my favorite vendor. To my surprise, when it arrived, they had also included a makeup bag with some makeup items from a partnered brand. I was ecstatic and asked why I'd received the gift. They explained that they were running a campaign for International Women's Day and sending gifts to all their female customers who shopped during that period. I was extremely happy and posted pictures of my gift EVERYWHERE!
The moral of the story is that surprise gifts work amazingly well. Offering small gifts at checkout or with every purchase during the Easter season gives customers a sense of surprise and appreciation, as well as motivates them to shop again. I definitely won't be switching to another perfume store anytime soon!
Pro tip: Like in my story, don’t forget that you can always collaborate with another brand to make this campaign type a great success and give your customers the perfect gift item they’d need.
Conclusion
Try to provide value to your customers during this season and offer them personalised deals that they can’t refuse. Don't forget to capitalise on social media platforms, collaborate with others and remain creative. Use the Easter season as an opportunity to extend the reach of your business and grow your customer base. Don’t forget to try these ideas, and let us know which one works!
Download 10 FREE Email & SMS Messaging Templates for Sales Campaigns!
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