WhatsApp for Business: BroadCast Message Templates for Converting Customers & Making Sales!

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Like other social media channels like Instagram, Facebook, Twitter, etc., WhatsApp is a massive channel for sales for business owners. In fact, for most business owners in Nigeria, it is most likely the first place where you start to market your business.

Think back to when you first started your business, even before you set up your social media accounts or maybe started using online selling platforms. Where did you first talk about your business? It was most likely on WhatsApp, yes? This is because your first customers are typically the people you know, and WhatsApp is the strongest medium to connect with that particular set of customers.

As your business grows, you can leverage WhatsApp as a marketing channel even more. For example, when customers place an order from any marketing channel you sell from, they have to provide their phone number, and this gives you the opportunity to market to them more (with their consent of course!) through WhatsApp, and one of the most effective ways to do that is by using the Broadcasts feature on the app.

The Broadcast feature basically lets you send messages to multiple people at the same time. It’s like using an SMS platform to send marketing SMSs or building an email list and using an email platform to send emails, except this time it’s on WhatsApp, and it’s absolutely free.

So, how do you take advantage of this? I’ll break all of this down in this article:

1. How to create a broadcast message on WhatsApp

2. Winning BC templates to send to your customers

3. Best Practices & top tips for creating WhatsApp BCs

Related: The Next 9 Social Media Campaign Ideas You Must Try for Your Business in 2023

How to Set up a Broadcast Message on WhatsApp

Before we go into talking about the kind of broadcast messages to send and to whom, here’s a step-by-step guide to setting up and sending a broadcast message.

1. Create a broadcast list

2. Importance of creating a broadcast list.

3. Create a broadcast message

First, you have to create a broadcast list…

1. Open your WhatsApp app.

2. For Android users, tap ‘More options’ —> ‘New broadcast’. For iPhone users, tap on ‘Chats’ —> ‘Broadcast lists’ —> ‘New list’ at the bottom of the screen.

3. Add the contacts you want to this broadcast list.

4. For Android users, tap the green check button. For iPhone users, tap ‘Create’.

And that’s the first step. Next, you should go back to the list and give it a name. For Android users, you can do this simply by opening your broadcast list, clicking on ‘More options’ and then ‘Broadcast list info’, and then changing the name by tapping ‘Change broadcast list name’.

For iPhone users, open your broadcast lists, and tap on the ‘i’ next to the list you want to edit. Click on the ‘List Name’ box to edit and change the list name.

Editing your list is also how you can add new phone numbers, or delete a contact from the list.

If you use the WhatsApp Business app, it’s pretty much the same steps.

Now, what’s the importance of naming your broadcast lists?

While the image above shows you the advantages of using WhatsApp broadcasts for marketing, here are the reasons you need to create segments for your broadcast lists.

1. It helps you segment and understand why a customer is on a list. For example, you can name your lists like this: “New customers”, “Customers from Twitter”, “Customers that have spent over x amount”, and “Customers from discounts”.

   Note: these are just examples and you can name your segments how best you like!

2. It helps you target your customers with the right content fit for them. For example, if you know a customer came through a discount, then you can easily get them to purchase from you through another discount.

3. It keeps everything neat and organised. You don’t want to have to store information in your head, and organising your lists will help take that burden away.

Next, you have to create a broadcast message…

This part is pretty straightforward. Whenever you want to send a broadcast out to any segment at all, all you need to do is open your broadcast lists, pick the segment you want to reach out to, craft your message and hit send. Everyone on that list will instantly get your message.

Simple, right? Now let’s get into the meat of things; what you should be sending and how you should be sending it!

What Broadcast Messages to Send to Customers with Usable Templates for Each

The benefits of using Broadcast messages to target your customers are endless. Knowing this, it is definitely a marketing channel to utilise constantly. But more than just knowing this, how you use it, what you say and how you send these messages also matter.

That is why segmentation is important. With your segments, you can send the right messages every time. Let’s look at the messages you should be sending, with a template for each! To use any of these templates, all you need to do is copy it and edit it to fit your style!

1. New Website Launch

2. New Customer Discount

3. New Products

4. Ongoing Sales

1. New website launch

So, you just launched your Bumpa website - yay! First of all, congratulations. Secondly, how do you tell your friends and family on WhatsApp? You can use the template below.

Note: This template is a little bit longer than the rest in this series, and this is because you’re introducing your website, and you have to spark curiosity by listing the features and how they benefit the users of the website. We also used emojis in this to display the use of emojis for broadcast messages.

Broadcast Message Template:

[insert business name] has a New Website!🌐 🥳

Hiiiiii.

I wanted you to be one of the very first sets of people I share this important milestone with. We have a new website!🤗

You know my business and how much I’ve worked on this brand and I am so happy that we finally have a functioning, beautiful website.

As one of my day one supporters, I would love for you to be one of the first people to use the website and patronise me.

I even have a first-timer's discount - [insert a coupon code] - that you can use when you buy anything on the website. You’ll get a [insert discount percentage, e.g. 20%] discount instantly.

Your support and patronage mean so much to me and I don't take it for granted. Thank you very much.

[Your Brand's Name/Nickname]

Alternatively, you can also use this:

📣🚀 Exciting Announcement! [Your Brand’s Name]’s New Website is LIVE!🌐🥳

🌟We're thrilled to introduce you to our website, designed to bring you an easy, smooth shopping experience!🛍️✨

🎁To celebrate this milestone with us, we invite you to visit our new website and explore the fantastic features we have in store for you. From a seamless browsing experience to easy navigation and a user-friendly interface, shopping with us has never been better!

💫Here's what you can expect:

• A wide range of product selections

• Detailed product descriptions and images

• Convenient search and filtering options

• Secure and easy checkout & payment process

• Exclusive online-only deals and promotions

🌐Visit us at [Your Website URL] and be among the first to enjoy the benefits of our new online home. Shop now and discover the perfect items curated just for you!

If you have any questions or need assistance, our dedicated customer support team is ready to help.

Thank you for being a part of [Your Brand's Name]'s journey. We can't wait to provide you with an exceptional experience on our new website!

Happy shopping,

[Your Brand's Name] 🛍️💙

2. New customer discount

This is a great way to make customers who just shopped from you, buy again. By offering customers a discount on their next purchase when they come in, you’re already welcoming them with goodies, and at the same time, psychologically wiring them up to make another purchase almost immediately. No one can say no to a good thing, right? To sweeten the deal, you can make it a timed offer.

Broadcast Message Template:

Hi there, and welcome!

Enjoy 15% off as a new customer!

Use code NEWCUSTOMER15 for an exclusive discount on your next purchase on our website. Visit [website link] to claim your discount now! This offer will last for only 7 days, so hurry! Happy shopping!

[Your Brand's Name][love emoji]

3. New Products

When you stock up on new items is another great time to send a broadcast message to your customers.

Broadcast Message Template:

Exciting News! New products just arrived!

Check out our latest additions:

• [Product 1 Name]: [website link]

• [Product 2 Name]: [website link]

• [Product 3 Name]: [website link]

Upgrade your style, enhance your routine, or try something new by exploring our fresh collection! Happy shopping!

[Your Brand’s Name][love emoji]

4. Ongoing Sales

Are you running a sale? Then it’s time for a well-timed broadcast message! In this case, you might want to send them a message before the campaign kicks off, and one when the campaign is finally running. Check out the templates below.

Broadcast Message Template (before sale):

[Season, e.g. Christmas] SALE Alert! Starting [Sale Start Date] till [Sale End Date]!

Get ready for:

• Up to 50% off HOT, selected items!

• Limited-time offers on [specific product category e.g. shoes]

You can’t miss out on incredible savings! Stay tuned and get ready to shop via our website [website link]. We’re excited and can’t wait to serve you!

[Your Brand's Name]

Broadcast Message Template (during the sale):

[Season, e.g. Christmas] SALE is ON NOW at [Your Brand's Name]! Ending on the [Sale End Date]!

Don't miss out on amazing deals! We’re currently giving:

• Up to 50% off selected items

• Exclusive discounts on [specific product category]

Shop online on our website [website link] today to snag the best deals before they're gone! Have any questions at all? We’re happy to answer!

Happy shopping,

[Your Brand's Name]

Best Practices & Top Tips for Creating Broadcast Messages.

1. Don’t send too frequently. Let them not feel like you’re disturbing them every time your business name pops up in their chats list.

2. Always add a CTA. This pushes them to take action. E.g instead of saying, ‘Visit our website’, add a link to your website with a clear CTA that says ‘Shop from our website’.

3. Also, make sure to tell them to let you know if they’d like you to remove them from the list. (so that they don’t end up blocking your number!)

4. Always ask them at the point of collecting their number if they would like you to send them messages about updates, sales, etc.

5. Always keep it short and straight to the point. The longer it is, the less likely your customers will read it to the end and capture the important information.

6. Use a warm and friendly tone. Use emojis appropriately to lighten the mood.

7. Stick to one thing in your message. If you’re pushing a product, focus on that. If you’re running a sale, focus on that as well. Do not combine both messages in one broadcast so that you don’t end up overloading your recipients with information and no clear next line of action.

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