Black Friday in Nigeria 2023: Marketing Strategies and Campaign Ideas for Businesses

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It’s that time of the year again when online shoppers go on the hunt for the best deals they can find online - Black Friday 2023. Online selling platforms and sites record the most traffic, and some e-commerce websites crash from all the traffic they get. Closely followed by Cyber Monday (it’s a whole event!), Black Friday is one of the biggest online shopping events in the world, and in Nigeria as well. Although it can be an offline event, Black Friday is also heavily associated with online shopping, the best deals, discounts and coupons, especially in 2023.

Shoppers begin to make their Black Friday shopping lists as early as in October and start scouting for deals, and this simply means that as a business owner, you should begin your preparations even earlier! Another interesting thing to note is that even your customers expect a deal or two during this period, so it would be disappointing if they don’t find any, right?

But most importantly, Black Friday & Cyber Monday are a great time to make huge revenue for your business, as people will also start their Christmas shopping that early. So, let’s discuss the upcoming Black Friday in Nigeria which is on the 24th of November, marketing strategies and campaign ideas for businesses like yours to make more sales this period.

What we’ll cover:

1. When you should start preparing for Black Friday

2. Marketing strategies for Black Friday

3. Campaign ideas for Black Friday

4. How to set up your Black Friday discount or coupon codes on Bumpa

When Should You Start Preparing for Black Friday?

The timing of Black Friday preparations is crucial for a successful campaign! Generally, your business should start preparing several weeks in advance - most businesses start preparing as early as September or early in October - to ensure they are fully ready when the big day arrives.

Black Friday Marketing Strategies with Timeline to Follow

Next up, what are the best black Friday marketing strategies to use for your business in 2023? These strategies will give you engagement, customers and best of all, sales! We’ve also created a timeline for you to follow.

1. Two Months Before: Brainstorming

Begin brainstorming your Black Friday campaign ideas, defining your goals, and identifying the key promotions or deals you want to offer. We’ll talk about some campaign ideas further down this article.

2. Six Weeks Before: Acquiring Inventory

By this point, you should have your campaign strategy in place. Start securing the required inventory or additional stock from suppliers if needed. You can use inventory management software like Bumpa to track how much stock you have with ease.

Begin designing marketing collateral like graphics, banners, and videos with product images to promote your offers.

3. Four Weeks Before: Launching Teaser Campaign

Launch teaser campaigns on your website, social media platforms, and email newsletters to generate excitement and anticipation among your audience. Share sneak peeks of the deals to come and start building momentum. You can use the CRM tool on the Bumpa app to create tantalising email newsletters for your customers, and use the best SMS marketing hacks to send SMSes as well.

4. Three Weeks Before: Fine-tuning Processes

Fine-tune your discounts, pricing, and promotions based on competitor analysis and customer preferences. Prepare and schedule your email marketing campaigns, segmenting your email lists for personalised offers. You can create your discounts and coupons on the Bumpa app, and it becomes instantly applicable.

You’ll Love This: 15 Effective Ideas for Running Sales with Discount & Coupons

5. Two Weeks Before: Optimising your Website

Optimise your website for enhanced performance and user experience. Test your website's speed, functionality, and checkout process to ensure it can handle increased traffic during Black Friday. Upload your products and add stock availability. With a Bumpa website, you’re 100% covered!

Related: eBook - Optimised Website Checklist & Preparing for Sales

6. One Week Before: Launching Count-down Campaign

Launch your full-scale marketing campaigns across various channels. Ramp up your social media efforts, including countdown posts, behind-the-scenes previews, and influencer collaborations. Double-check all marketing assets and scheduling to avoid any last-minute issues.

7. Black Friday Eve: Final Checking

Make final checks on your website, ensuring everything is in order for the big day. Coordinate with your staff to ensure they are well-prepared for the increased traffic or in-store events.

The key is to start preparing early enough to allow enough time for strategising, sourcing inventory, designing marketing materials, and testing everything beforehand.

The Best Campaign Ideas for Black Friday

1. Deal of the day/hour

2. Personalised discount

3. Countdown discounts

4. Free gift on minimum purchase

5. Free shipping

6. Social media contest

7. Early bird specials

8. Bundle bonanza

9. Treasure hunt

10. Limited-time discounts

1. Deal of the day/hour

This is a thrilling strategy that involves offering time-limited deals that change daily or hourly, creating urgency and excitement among your shoppers. Here's how it typically works:

1. Time-Limited Offers: Select specific products or services to feature as daily or hourly deals, available for a limited time, encouraging customers to seize the discounts.

2. Rotating Promotions: Introduce new deals each day or hour, driving customers to revisit your website or store to discover the latest offers.

3. Exclusive Discounts: The campaign includes significant discounts, bundle offers, or freebies, enticing customers.

4. Marketing and Communication: Promote the campaign through various channels like email, social media, and ads.

The limited-time nature of the campaign creates a Fear Of Missing Out (FOMO) among your customers and helps you drive sales during Black Friday.

2. Personalised discount

Personalised or targeted discounts involve tailoring deals and promotions to individual customers based on their preferences and purchase history. You can gather customer data to create profiles and segments, allowing you to offer personalised discounts that match the interests of each segment. Then, communicate these targeted offers through email, SMS and targeted ads. The goal is to create a personalised shopping experience, boost customer satisfaction, and drive sales during Black Friday.

3. Countdown discounts

Countdown discounts are promotional offers that create anticipation and urgency by using a visible timer and limited-time availability. To do this, select a specific time frame, display an initial regular price, and showcase a countdown timer. Once the timer reaches zero, the discount is automatically applied to the product or service, encouraging customers to make a quick purchase. After the countdown ends, the discount expires, and the price returns to its regular level. Countdown discounts effectively capture attention and drive sales by leveraging the appeal of time sensitivity.

4. Free gift on minimum purchase

The "free gift on minimum purchase" promotion is a marketing technique that encourages customers to spend a certain amount by offering them a complimentary gift. To do this, you should set a minimum purchase requirement and promote the offer to customers. For example, you could set the minimum a customer can spend to get a free gift at 50,000 naira. When they meet the minimum, they become eligible for the gift, which they can select or receive with their order.

This campaign type aims to increase order value, incentivise larger purchases, and provide customers with an extra incentive to buy.

5. Free shipping

Ah, the popular one that everyone just loves. Free shipping is pretty straightforward; customers get their items delivered to them for free when they make a purchase. To make it more interesting and also ensure you get quality orders and make back the money spent on free shipping, you can set this campaign to be like the one above in no 4; customers need to spend a minimum amount when they shop before they qualify for free shipping.

6. Social media contest

Organise a contest on your social media platforms, where customers can share their favorite product from your store or creative ways they plan to use it. Offer prizes like exclusive discounts or coupons to boost engagement and brand awareness.

7. Early bird specials

Encourage shoppers to wake up early and get exclusive deals during specific time slots. You can even reward the first few customers with extra discounts or freebies. It adds an element of urgency and excitement!

8. Bundle bonanza

Create bundles or exclusive gift sets by combining complementary products at a discounted price. It can be a perfect opportunity for customers to try out new items or grab a gift package for their loved ones.

9. Treasure hunt

Create a digital scavenger hunt across your online store. Hide discount codes or exclusive deals on different product pages, and challenge customers to find them. It adds a sense of adventure to the shopping experience!

10. Limited-time discounts

Limited-time discounts are time-limited promotions that create urgency by offering discounts for a specific period. You announce the discount, specify the start and end time, and apply the discount during that period. Customers are motivated to make a quick purchase to secure the discounted price before it returns to normal. Limited-time discounts take advantage of scarcity and urgency to capture attention, drive sales, and encourage timely action.

Setting up your Black Friday Discount or Coupon Codes with Bumpa

The most important things for your Black Friday campaigns include:

1. A solid campaign idea (check out the list above.)

2. A fully functional e-commerce website that can handle all that traffic and customers (you can set one up in minutes by signing up on Bumpa)

3. Setting up your discount and coupon codes.

Setting up a discount or coupon on your Bumpa app is very easy, and you can do it in these steps:

1. Open your Bumpa app and in the menu at the bottom of your screen, select ‘More’.

2. Select ‘Discounts & Coupons’.

3. On the page displayed, you can switch between creating a discount or coupon. To create a discount or coupon, click on the + button, or hit the ‘Create Discount’ or ‘Add Coupon’ button.

4. Fill in the information of the discount or coupon you want to generate, like name, description, amount off, validity period and minimum cart value.

5. Hit the ‘Create Discount’ or ‘Create Coupon Code’.

And you’re done! You can instantly use either the discount or coupon code to run your black Friday campaign successfully! Happy selling!

Get started on Bumpa with just 2,500 naira for the starter plan and 5,000 for the pro plan. Learn about more Bumpa features here.

Frequently Asked Questions

1. Is Black Friday good for small businesses?

Yes. Black Friday can benefit small businesses through increased sales, visibility, and exposure. It provides an opportunity to attract new customers, enhance customer retention, and compete with larger retailers by offering unique products. However, careful planning is essential to ensure a successful and profitable campaign.

2. When should I advertise for Black Friday?

To advertise effectively for Black Friday, start teasing promotions in early November, reveal specific deals mid-month, and increase advertising frequency during the week of Black Friday. Highlight limited-time offers and consider additional incentives. Extend promotions through the weekend to capture remaining interest.

3. How do you retain customers after Black Friday?

To retain customers after Black Friday, focus on strategies like personalised communication, exclusive promotions, loyalty programs, exceptional customer service, follow-up and feedback, remarketing, and community engagement. By staying connected, providing incentives, and creating a positive experience, you can cultivate customer loyalty and encourage repeat business.

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