The 5 Best Video Editing Apps for Small Businesses in 2023!

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Video content has steadily become one of the most consumed types of content on the internet, and small businesses are starting to jump on the wave even faster. Right now in 2023, a solid video content marketing strategy is super important and should be a part of your overall marketing strategy, and a huge part of your social media marketing strategy.

Let’s pause on the strategy word for a bit. Basically, you should be doing video content for your business. Social media platforms like Instagram, TikTok and Snapchat thrive on them! But then, it isn’t quite the cheapest; you must consider a camera, lighting, video editing software, etc. Thankfully with smartphones, you’re covered on the camera part. What this means is that you then need video editing software that doesn’t cost a lot, and can help you edit your footage shot with your phone.

Related: 5 Best Apps for Managing your Small Business Online with Ease

Let’s delve into our list of the 5 best video editing apps for video content in 2023, curated through research, testing and asking business owners!

In this article, we will discuss:

1. The most important features to look out for in a video editing app

2. Our list of the 5 best video editing apps

Before we list our 5 best video editing apps, let’s quickly discuss the features that matter when you’re thinking of the best video editing app to use for your video content.

Features to Look Out for in a Video Editing App

1. User-friendly interface: A well-designed and intuitive interface that makes it easy to navigate and edit videos efficiently.

2. Basic editing tools: Essential tools like trimming, splitting, merging, and cropping videos allow for precise editing.

3. Filters and effects: A variety of filters, effects, and transitions to enhance the visual appeal of your videos and give them a professional touch.

4. Text and titles: The ability to add text overlays, animated titles, and captions to convey messages or provide context in videos.

5. Audio editing capabilities: The option to adjust audio levels, add background music from stock music or your music library, voiceovers and synchronise audio with video seamlessly.

6. Speed control: The ability to speed up or slow down sections of a video for creative purposes or time manipulation.

7. Export options: The ability to export videos in various formats and resolutions suitable for different platforms or devices.

Related: The 5 Best Inventory Management Software for Small Businesses

The 5 Best Video Editing Apps in 2023

Now, for the fun part! Let’s discuss the best video editing apps for your business, whether small or big.

1. Capcut

2. Inshot

3. Splice

4. Filmora

5. InVideo

1. Capcut Video Editor

CapCut Video Editor is a free, popular mobile video editing app developed by ByteDance, the same company behind TikTok, which makes it easily a fan favorite. It offers users a wide range of video editing features and tools to create and edit professional-looking videos directly on their mobile devices.

With CapCut, you can trim and cut clips, merge multiple videos together, apply filters and effects, add text overlays and stickers, adjust speed, and even use advanced features like chroma key (green screen) effects. The app also provides an extensive collection of music and sound effects to enhance your videos.

CapCut is known for its user-friendly interface, making it accessible for both beginners and more experienced editors. It is available for free on both iOS and Android devices, and it has gained popularity among social media content creators for its ease of use and ability to create eye-catching videos. It is definitely one of the best apps for video editing if you’re creating video content for your business!

2. InShot Video Editor

InShot is a user-friendly app that focuses on simple video editing without complicated collages or intricate cuts. With InShot, you have the ability to trim videos, increase their speed, add music, and apply filters. It's a straightforward app that offers great ease of use. Additionally, you can include background images or overlay them for a visually appealing effect.

InShot is highly recommended for beginners and especially business owners because it’s great for people who don’t have a lot of time to spend figuring out complex video editing capabilities. It includes a built-in music library with royalty-free options, and the ability to add voice-overs and personal music.

Quick note: The free version of InShot adds a watermark to your videos, and taking it out requires upgrading to the paid version. Some features like filters and stickers also require the same.

3. Splice Video Editor & Maker

Splice, developed by GoPro, is an incredible video editing app packed with professional-grade features and a user-friendly interface. With Splice, you can easily trim, crop, merge, and adjust the speed of video clips to create video collages. It offers a wide selection of filters, effects, transitions, and text overlays for customisation. You can choose from a variety of music and sound effects or import your own tracks.

Splice supports different video formats and resolutions for easy import and export. One of the best things about this video editor is that the videos come with no watermark, even for free subscribers! It is also absolutely great for beginners and experienced editors, but additional benefits come with a paid subscription.

4. Filmora Video Editor

Filmora video editing app is the perfect option for user-friendly and versatile video editing. This video editing app caters to both beginners and those seeking growth in their editing skills. It's an ideal choice for Instagram and various platforms, facilitating the creation of audience-ready videos.

The Filmora mobile app is free for iOS and Android. With Filmora, you can effortlessly drag and drop clips, add music and split audio to remove unwanted parts and produce polished videos within minutes. The app also gives features like adjusting video speed, video rotation, music library, voice recording, text and stickers, effects like transitions, filters and overlays, and beat detection to mark audio beats automatically and make it easier to match your video.

While the free version adds a watermark, upgrading to their paid service removes it.

5. InVideo Video Editor

InVideo is another fantastic video editing app that allows you to easily create stunning videos. With over 4,000 customisable templates, 1 million+ royalty-free media, and AI-powered tools, you can turn your ideas into captivating videos in real-time. Remove backgrounds, add stock media and music, customise with your brand's colors and fonts, and generate scripts using AI technology. You can even record voiceovers or convert text to speech. InVideo also provides step-by-step tutorials and 24/7 live support. It's the perfect tool for beginners and professionals alike, offering a seamless video creation experience

While the free version may add a watermark to your videos, InVideo's AI tools save you time during the video creation process. You can upload your own music or select from the platform's royalty-free library. Furthermore, InVideo provides step-by-step tutorials for creating videos on YouTube and Instagram, making it an easy-to-use option for beginners.

Keep in mind that with the free version, you are unable to export videos, but you can still share a link. Additionally, the automated script-to-video media suggestions may require some adjustments and corrections to get it perfectly!

Conclusion

Videos continue to play a great role in online content for businesses - it’s easy to consume and audiences love them more than most content forms. Therefore, it is necessary especially in 2023 to post more video content, and this is where video editing apps come in.

Factors such as ease of use, customisation options, media libraries, collaboration features, exporting and sharing options, as well as support and resources, should be taken into account. This diligent evaluation ensures choosing the most suitable app that aligns with the unique requirements of your business.

Frequently Asked Questions

1. How do I edit a business video?

To edit a business video, import the footage into a video editing app, arrange clips, trim and cut as needed, enhance with transitions and effects, adjust color and audio, add branding elements and background music or voiceover, preview, and export the final video. Stay consistent with your brand and messaging throughout the process.

2. How do I make video content for my business?

To create video content for your business, first plan your message and target audience. Then, gather equipment and set up a suitable location. Record the video with clear delivery. Afterwards, edit the footage, add visuals and music, and optimise it for different platforms. Share the video on relevant channels, gather feedback, and evaluate its performance for future improvement. Keep the content authentic and aligned with your brand.

3. What apps do influencers use to edit videos?

Influencers often use popular video editing apps like CapCut, InShot and Adobe Premiere Pro to edit their videos. These apps provide a wide range of tools and features to achieve professional-level editing and customisation.

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