The Best Email Marketing Software in 2023 for Businesses

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Most of the time, businesses tend to struggle with the issue of what to do with customers after making a first purchase. There’s always a huge focus on bringing customers in through the door, and marketing hacks are largely tilted towards that. But what to do with the customers afterwards, especially in order to get them to make subsequent purchases becomes a bit of a struggle, and businesses either ignore or freestyle that part.

Retention is one of the most essential parts of any business and for your business to thrive, you need to take it as seriously as acquisition. And today, one of the most effective retention strategies for businesses is email marketing.

However, building email lists and managing email campaigns can be a challenge. That's where email marketing software comes in. These powerful tools streamline the process, allowing businesses to remarket to their customers with ease. From segmenting audiences and tracking performance metrics, email marketing software empowers businesses to improve retention through beautiful emails, increase sales, and lastly, foster meaningful connections with customers.

In this article, we’ll discuss:

1. What to consider when choosing email marketing software

2. Top email marketing software options

3. How to remarket to your customers through Bumpa email

4. Free Email & SMS templates for Sales Campaigns

What to Consider When Choosing the Best Email Marketing Software for Your Business

There are a lot of email marketing software available to choose from these days. Still, instead of just going with the big names without realising exactly how they can fit into your retention and engagement strategies, you should consider some of the points listed below, before committing to an email marketing tool.

1. Pricing: The first important thing is to consider the pricing structure of the options available, and how affordable it is to you. Most email marketing software or tools price you based on the number of emails you send, or the number of contacts you add to the platform. If you have a large database of customers and you want to send emails at least two times a week, a quick calculation will tell you how much you’ll be spending by using the platform. Some other email marketing platforms, on the other hand, charge a steady amount, no matter how many emails you send or contacts you add.

2. Ease of Use: As a business owner, you have a lot of tasks to do, especially if you’re just starting out. From handling inventory management to preparing for social media campaigns to managing orders, it can be a lot. Therefore, it is important that whatever email marketing software you use for remarketing is one that is easy to use. You should consider a platform that is easy to navigate and understand and allows you to create professional-looking email campaigns without the need for extensive design or coding skills.

3. Scalability & Growth Potential: The vision of any business is to grow, and growing means more customers, more contacts and more email lists. When choosing email marketing software for your business, whether small or big, evaluate whether the software can accommodate these future needs as your business expands. Consider factors such as the maximum number of contacts, email lists, or campaigns allowed within the software, as it may affect how much you’ll be paying as your business grows, and also how you will be using the software when that time comes.

4. Customer Support & Training: Knowing you can reach out for help and get it instantly is also a key factor to consider when picking email marketing software for your business. Having access to reliable customer support and comprehensive training resources ensures that you can maximise the use of the software and overcome any challenges or questions that may arise. Check what kind of customer support channels are available, such as email, phone, or live chat. Look for resources like documentation, tutorials, or a knowledge base that can assist you in effectively utilising the software's features and functionalities.

5. Features & Functionality: Last but not least, check out the features that your options are offering. For your business to be able to run email marketing campaigns smoothly, you should consider features like scheduling capabilities, segmentation and personalisation features, A/B testing and analytics & reporting. Depending on your business goals, these features will help you pick the best option from your list.

The 5 Best Email Marketing Software Options for Your Business

After considering all the factors listed above in determining the best fit for your business, here’s a list of some of the best, sometimes free email marketing platforms suitable for businesses.

1. Bumpa

Starting price - Free

Bumpa is a business management tool with a suite of features specially created for businesses, one of which is CRM and email marketing software. The email marketing software interface is designed with simplicity in mind, making it a breeze for business owners to create and send emails in minutes. The platform allows you to organise your campaigns by audiences, select customer groups and target specific customers with personalised content, and lastly, create beautiful emails with images.

Additionally, you can track your email campaigns with the analytics tools it provides, giving you insight into how your emails are opened and read by your customers and enabling you to tweak and optimise your strategies for maximum impact!

The Bumpa email tool also created automated emails for your customers, automatically engaging your customers when they carry out actions like starting a purchase but not completing it, getting an order confirmation email and more.

To give businesses more impact in their retention campaigns, the platform also provides you with an SMS feature that lets you push SMS campaigns to your customers, either individually or to a segmented audience. The platform also provides a handy mobile app, which means you can create email campaigns on the go, and send them to your customers anytime you want.

Lastly, Bumpa boasts of a team of friendly and knowledgeable customer support agents, who are always there to lend a helping hand whether you have a question or need guidance.

Bumpa's email software provides you with 20 credits on the free plan, 500 credits on the starter plan, and 1,000 credits on the pro plan. Additionally, you can get more credits for your email campaigns by creating a customised plan; all you need is to reach out to customer support.

See more about Bumpa’s subscription plans.

2. Flodesk

Starting price - $39

Flodesk is an email marketing software that was created with a focus on aesthetics and design, with great templates for easier email campaigns. One of the standout features is the drag-and-drop editor that lets you customise templates or create your own emails without needing any fancy tech skills.

Flodesk also lets you create workflows and send targeted emails based on subscriber actions or specific triggers, and you can also schedule emails for whenever you need them to be sent. Additionally, you can group your emails into categories, create multiple segments and audiences, and use analytics to track email performance and improve your strategies.

While the starting price is $39, it is also a fixed monthly price which means that you do not have to pay an extra cost for adding more email addresses or sending out more campaigns.

3. MailChimp

Starting Price - Free

Mailchimp offers both free and paid options, making it accessible to SMEs and start-ups. The freemium model allows up to 12,000 monthly emails to a maximum of 2,000 subscribers, with the ability to send 2,000 emails within 24 hours. Paid plans provide more options, including bespoke tools for client communication. The platform offers a mobile app for easy delivery, tracking, and analysis of email campaigns. Users can customise their email lists, utilize the RSS-to-email feature for automatic newsletter delivery, and add logos and insignia.

How to Use the Bumpa Email Feature to Remarket to Your Customers

As we mentioned earlier, remarketing to your customers is extremely crucial, and also a way to reduce marketing costs. Think about it, every time you have to acquire a new customer, you spend some money. But if one customer constantly comes back to buy from you, you do not have to spend so much getting them through the door, if you’re spending anything at all. Along with improving customer service, email marketing is one of the best tools to achieve this. And we have made it easy for you to do just that, with Bumpa.

To send a campaign using the Bumpa web or mobile app is very simple.

1. Open your Bumpa app.

2. In the menu bar at the bottom of the screen, select “Customers”.

3. Select “Campaigns” at the top of the screen. Tap the + button to create a new campaign.

4. Fill in your campaign details, select your customer group and hit the “Send Campaign” button.

And that’s it! You’ve successfully sent out an email campaign with Bumpa.

Free Email & SMS Templates for Sales Campaigns

Sometimes, drafting the winning content you need to get more sales through email can seem like a lot of work. And we understand that.

This is why we’ve created a series of email (and even SMS) templates for you, to ease the process of sending emails to your customers! In the eBook below, you’ll find these templates, ready to go. All you need to do is edit them to suit your campaign! (campaign name, discount amount, etc.)

Download my Copy!

Happy selling!

Conclusion

We've explored some fantastic email marketing software options like Bumpa, Flodesk, and Mailchimp. Each of these platforms offers unique features tailored to different needs. Regardless of the choice, leveraging email marketing software is crucial for driving business growth, reaching customers effectively, and nurturing valuable relationships. So, embrace the power of email marketing and explore its effectiveness in bringing in more sales.

Frequently Asked Questions

1. Is email marketing still relevant in 2023?

Absolutely! Email marketing continues to be a highly relevant and effective marketing strategy in 2023. Its ability to deliver personalised, targeted, and engaging content directly to customers' inboxes remains unparalleled. With advancements in email automation, segmentation, and analytics, businesses can maximise their ROI and nurture strong customer relationships through email marketing.

2. What is the best time for email marketing in 2023?

The best time for email marketing in 2023 varies depending on your target audience and industry. Conducting A/B tests and analysing past email performance can help determine the optimal time for your specific business. However, generally, it's recommended to send emails during weekdays and avoid early mornings or late evenings to maximise open rates.

3. What is the best email software for your business?

The best email software for businesses is Bumpa. Bumpa allows business owners to create and send emails in minutes. You organise your campaigns by audiences, select customer groups and target specific customers with personalised content, and lastly, create beautiful emails with images.

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